PLANET PEOPLE ANNOUNCES NATIONWIDE AVAILABILITY OF IQ, THE WORLD'S FIRST REFILL® TECHNOLOGY HOUSEHOLD CLEANERS

iQ's re-usable bottle set to transform the cleaning industry by empowering consumers to use tap water and a REFill® cartridge to cut plastic waste

MONTREAL, April 7 /CNW Telbec/ - As Earth Day approaches, Planet People today announced the nationwide availability of its awards winning, eco-friendly, iQ cleaning line. The innovative line of household cleaners, which allows homeowners to reduce plastic waste by 80%, has now added Walmart and Loblaws to its growing list of retailers.

Every year, consumers use and discard over a billion plastic cleaning containers - a habit that packs overburdened landfills and clogs waterways. Yet the majority of household cleaners are comprised of 95 percent water and only 5 percent cleaning solution.  The patented iQ REFill® (Reduced Environmental Footprint) reduces by 80% the plastic waste associated with traditional cleaners by packing all the non-toxic cleaning concentrate into a small, recyclable cartridge. To make a bottle of cleaner, consumers just fill the re-usable iQ bottle with their own tap water and drop in the no mess REFill cartridge

Switching to 3.5 inch REFills also eliminates the need to produce millions of full-sized plastic containers and then ship unnecessary water across the continent. "It takes an astounding gallon of crude oil to make just 29 bottles of household cleaner and even more to transport it across the country or continent," says Eric Green, president of Planet People. "For a product that is 95% water, the costs to the environment - and to the consumer - just don't add up.  We created iQ to combat the excessive waste and cost of traditional cleaners, designing something that is easy to use, easy on our planet and 25 percent less expensive than conventional cleaners."

Made from plant based and ecologically sustainable ingredients, the iQ line includes three non-toxic cleaning solutions: iQ All-Purpose Cleaner, iQ Glass Cleaner, iQ Floor Cleaner and iQ Bathroom Cleaner. In third party testing, iQ products performed as well or better than other leading brands in the category and are 100% performance guaranteed.

The iQ line is already recognized internationally for its innovative design.  In December 2010, iQ was awarded the "Best Green Packaging" designation by the Green Awards, a global awards program honoring the world's leading sustainably-focused companies. Over 1,500 retail outlets across North America already carry the innovative cleaners.

The iQ Starter Kit, which includes a spray bottle with cleaning solution and one REFill cartridge, retails for approximately $5.49. REFill replacement cartridges retail for approximately $2.49 each. iQ cleaners come in light fragrances like Green Tea, Bamboo Berry, Nectarine and Plum.  For more information on the iQ line of eco-friendly cleaners, please visit www.iqclean.com.

About Planet People™
Planet People, a division of Siamons International Inc., is a Canadian manufacturer of innovative, sustainable products that offer high-performance cleaning to consumers and professionals. The company's brand portfolio includes Concrobium Mold Control®, Gloves Off® and iQ®. For more information about Planet People, please visit http://www.planetpeopleco.com/.

About iQ®
The iQ cleaning system is a revolutionary approach to cleaning, combining the most advanced green cleaning formulas with a new packaging system that dramatically reduces excess plastic and waste. iQ products are available in Canada at Walmart, Loblaws, London Drugs, WholeFoods and a number of natural food retailers.  For more information on iQ cleaning products, please visit www.iqclean.com.

SOURCE iQ

For further information:

Nicole Argentin
GA & Associates
T. 514/933-2736
Nicole@ga-associates.com


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