Performance Enhancement, without the Doping. Essentia Launches ProCor™

Recent Study and Pro Athlete Demand Influence New Segment for Growing Business.

NEW YORK, Aug. 21, 2014 /CNW/ - Essentia announces the launch of Essentia Athletics and the ProCor™ bed, the answer to an increased demand for custom performance sleep products among professional athletes.

NHL elite such as Jonathan Toews captain of the Chicago Blackhawks, Matt Duchene of the Colorado Avalanche, the Montreal Canadiens Lars Eller and Jonathan Bernier of the Toronto Maple Leafs, among others, have made the switch to custom Essentia ProCor™ mattresses. These athletes have been seeing improvements in energy levels and recuperation time which has positively affected on ice performance.

A recent study conducted on Stanford University basketball players confirmed that extended sleep resulted in performance increases that included faster sprint times and more precise shooting accuracy. The players also felt their overall physical and mental well-being improved during games and practice. "These improvements following sleep extension suggest that peak performance can only occur when an athlete's overall sleep and sleep habits are optimal." A journalist at Outside magazine summed it up saying "their performance shot up like they'd doped".

Andy O'Brien, elite strength and conditioning coach, is also a strong believer in the brand saying "Essentia is the only mattress that has performed well with my athletes. Other mattresses can stimulate the central nervous system making it difficult for athletes to get the proper rest and recovery."

With recent mentions in the Denver Post and CSN Chicago, Essentia is off to a head start in performance mattresses with Olympic athletes, as well as NHL and NFL pros making the switch to Essentia ProCor™ mattresses.

"By analyzing an athlete's personality and posture we can custom build a mattress that fits them to a T, addressing their biggest sleep concerns. We've even created an app and proprietary algorithm to assist in the custom fitting." say Jack Dell'Accio Founder and CEO of Essentia. "The mattress is built to perform, ensuring all variables needed for healthy sleep are met. We're looking at important factors like proper skeletal support, unobstructed blood circulation, temperature control and a clean air environment."

Essentia has been making strides since its arrival by creating the only natural memory foam on the market. All Essentia products are made using only the highest quality natural and organic components, more information about Essentia can be found on their website www.myessentia.com.  

The Essentia custom ProCor™ mattress retails for $6640 in a queen size and $8174 for a king.

About Essentia:

A smarter, healthier approach to sleep. Essentia is a Montreal based company that makes the only Natural Memory Foam Mattresses in the World. They have 11 stores across the US and Canada, catering to the health and wellness lifestyle consumer. Essentia has been featured in 'O' Magazine, The Rachel Ray Show, The Dr. Oz Show and Anderson Live.

SOURCE: Essentia Group Inc.

For further information: Stefanie Gomez, Essentia Group Inc., Tel: 1-888-764-4116 x 243, Email: stefanie@myessentia.com, http://www.myessentia.com

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www.myessentia.com

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Essentia Group Inc.

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