Peggy's corner: Toronto's new hot spot

Torontonians Invited to Escape to Nova Scotia for the Day

Peggy's Cove Lighthouse - Est 1868 Peggy's Corner - Est 2013
Peggy's Point, Nova Scotia Bay & Wellington, Toronto
50 feet tall 28 feet tall

TORONTO, May 15, 2013 /CNW/ - One of the most photographed landscapes in Canada and a famous tourist attraction in Nova Scotia, the iconic lighthouse at Peggy's Cove, made its debut appearance today at Bay and Wellington.  The site will be known as Peggy's Corner for the next three weeks.

The Nova Scotia Tourism Agency has installed a 28 foot replica of the Peggy's Cove lighthouse in downtown Toronto as an unmistakable reminder for people to visit the popular vacation destination in person this summer.

"Today we invited Toronto to taste our incredible seafood, hear our world-renowned music, and, most of all, enjoy our legendary, down-home hospitality," said Patrick Sullivan, CEO of the Nova Scotia Tourism Agency.  "Toronto is the largest city in Canada and an important market for Nova Scotia's tourism industry so we thought it appropriate to extend a formal invitation."

Adding to the Nova Scotia flavour of the lighthouse event was the culinary flare of the Kilted Chef, Alain Bossé. He demonstrated his Lobster 101 tutorial for those in attendance and treated the crowd to a sample of his special Nova Scotia lobster rolls.

The Kilted Chef offered his top five reasons for enjoying Nova Scotia lobster:

  1. The WOW factor - Lobster is always the star of any menu.
  2. Versatile - It's at home on the beach or in a five star restaurant. Lobster can be boiled, broiled, steamed, grilled or baked. Let your imagination go wild!
  3. Good for you - A high source of Omega 3 fatty acids; it will do your heart good.
  4. The Experience - Eating lobster brings people together. It's an experience, not just a meal.
  5. Always Available - Canada's lobster harvesting seasons span all twelve months so it's always available and always fresh!

"While lobster rolls took centre stage today, wild blueberry lemonade and Mrs. MacGregor's famous shortbread played crucial supporting roles," said Janice Ruddock, Executive Director of Taste of Nova Scotia.  "Nova Scotia is quickly becoming a recognized culinary destination. We're thrilled to bring a taste of Nova Scotia to our friends in Toronto today."

Nova-Scotia based comedian, Candy Palmater host of The Candy Show, extended a spirited invitation to the crowd of hundreds who gathered to enjoy the province's trademark seafood and music.

"In Nova Scotia we say go big or stay home," said Palmater.  "We didn't stay home, but we certainly went big today."

You Can Win a Taste of or a Trip to the Nova Scotia Seacoast

Visitors are encouraged to post their photos with the lighthouse along with the hashtag #peggyscorner between May 15 and June 9 for a chance to win a daily prize of a fresh lobster dinner for two delivered straight from Nova Scotia.

There will also be an opportunity to win an all expense paid trip for four valued at $10,000 to Nova Scotia with the recently launched Hit the Road With Me Facebook contest.  Simply "like" Nova Scotia on Facebook, enter the contest and you could qualify for four return flights, accommodations, a car rental and spending money. Hit the Road with Me is open until June 25th and you can enter daily to increase your chances of winning.

All of the Flavours of Nova Scotia on Wheels

The Nova Scotia Eatery tour is a 24 foot mobile kitchen that will serve up Nova Scotia product and traditional fare throughout Ontario and Quebec from the end of May to late July. The eatery is a partnership between Taste of Nova Scotia and the Nova Scotia Tourism Agency aimed at profiling Nova Scotia product and promoting the province as a culinary destination. Tour highlights and feature menu items for the Nova Scotia Eatery can be found at www.TasteofNovaScotia.com.

About the Nova Scotia Tourism Agency

Through the Nova Scotia Tourism Agency (NSTA), government and industry are working in collaboration to develop a more innovative and globally competitive approach to tourism to increase revenue and industry profitability for the benefit of all Nova Scotians.  Nova Scotia's tourism industry generates $2 billion a year in annual revenue and supports more than 24,000 jobs for Nova Scotians in every region of the province. For more information on how to plan your trip to Nova Scotia visit www.NovaScotia.com.

About Taste of Nova Scotia

Taste of Nova Scotia is a unique, province-wide marketing program, whose members are committed to offering the very best culinary experiences and products that Nova Scotia has to offer. The Taste of Nova Scotia membership base includes approximately 140 quality food producers and processors, as well as a collection of the best restaurants in the province.

You can join the conversation on Twitter by following @VisitNovaScotia

Image with caption: "Patrick Sullivan, CEO of the Nova Scotia Tourism Agency, and The Kilted Chef, Alain Bosse, welcome the crowd to sample the tastes, sights and sounds of Nova Scotia - all without leaving downtown Toronto. (CNW Group/Province of Nova Scotia)". Image available at: http://photos.newswire.ca/images/download/20130515_C7443_PHOTO_EN_26770.jpg

Image with caption: "A 28 foot tall replica of the lighthouse at Peggy's Cove stands in downtown Toronto courtesy as a beacon to visit the real thing in Nova Scotia. Bay & Wellington is now affectionately referred to as Peggy's Corner for the next three weeks while the lighthouse remains. (CNW Group/Province of Nova Scotia)". Image available at: http://photos.newswire.ca/images/download/20130515_C7443_PHOTO_EN_26771.jpg

Image with caption: "Over 800 of the Kilted Chef's famous lobster rolls were served to hungry Torontonians in just over 10 minutes. (CNW Group/Province of Nova Scotia)". Image available at: http://photos.newswire.ca/images/download/20130515_C7443_PHOTO_EN_26772.jpg

SOURCE: Province of Nova Scotia

For further information:

or to book an interview, please contact:

Pamela Wamback, Travel-Media Relations
Nova Scotia Tourism Agency
o. 902-424-4170     c.  902-499-1657
e. wambackp@gov.ns.ca

Amy Greenshields
c. 416-453-0834
e. greenshields.amy@gmail.com

Profil de l'entreprise

Province of Nova Scotia

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