Peace Naturals Project receives approval to supply medical Cannabis in Canada under MMPR program

The first new producer, not previously a supplier to the Federal Government, to be granted a Health Canada license for production and distribution of medical Cannabis

TORONTO, Nov. 5, 2013 /CNW/ - The Peace Naturals Project, a federally licensed and regulated commercial medical Cannabis producer, has been granted a license by Health Canada to produce and distribute medical Cannabis in Canada under the new Marihuana for Medical Purposes Regulations (MMPR). The Ontario-based company is the first new producer not previously a supplier to the Federal Government, to be granted this license after achieving the rigorous security and operational requirements set forth by Health Canada.

"I am very proud that we've reached this milestone, which is truly transformative for thousands of Canadians striving to manage their medical conditions," says Mark Gobuty, Founder and CEO, The Peace Naturals Project. "We are looking forward to helping make people's lives a little bit better with safe, effective and consistent quality Agri-Health solutions."

Medical Cannabis, also known as medical marihuana, has been used by patients with a number of serious illnesses, including multiple sclerosis, spinal cord injuries, asthma and arthritis, among others. Medical benefits include, but are not limited to: pain relief, muscle relaxation, decreased nausea and increased appetite.

The Peace Naturals Project offers a range of conventional and organic, allergen-free, harm-reducing whole Cannabis flower solutions, based on a unique assortment of proprietary medical Cannabis varieties, with varying degrees of active components to assist with different medical conditions and symptoms. The Peace Naturals Project prides itself on achieving a consistent level of quality through a strict standardization protocol and 25 years of combined research and agronomic practices. At Peace Naturals, an optimal Cannabis treatment that suits specific client needs can be selected from a number of Cannabis varieties, including those that have non psychoactive effects. To date, The Peace Naturals Project has nine varieties that are available to registered clients.

Health Canada's licensing process is part of the Government's plan to change the way Canadians access marihuana for medical purposes and transition to a new Marihuana for Medical Purposes Regulations regime. According to Health Canada, the current Marihuana Medical Access Regulations (MMAR) will be repealed on March 31, 2014, and, effective April 1, 2014, the new MMPR program that replaces MMAR will go into effect. Health Canada will no longer distribute marihuana for medical purposes, but will instead oversee licensing of a body of approved suppliers. The new regulations are designed to provide secure access to quality-controlled marihuana for medical purposes to those Canadians who need it. Effective October 1, 2013, the transition to MMPR began. Health Canada no longer accepts new applications for personal licences under the MMAR. New and converting medical Cannabis patients will be able to purchase their medicine through a licensed producer authorized by Health Canada.

"The Marihuana for Medical Purposes Regulations program is a long-awaited step in the right direction. While I support the government's action, I encourage Health Canada and other stakeholders to work together to make sure the program produces the intended results," says Professor Alan Young, Osgoode Law School. "We need to think about providing the information and resources to both patients and their support networks, on the one hand, and to healthcare practitioners, on the other, to facilitate uninterrupted, secure access to quality medical Cannabis and compassionate service delivery for those who need it. The Peace Naturals Project has a passionate team and a great infrastructure in place to pioneer best practices in the production and distribution of medicinal Cannabis under the MMPR program to raise the standards bar in the new commercial industry."

"The Peace Naturals Project strives to be the best commercial Cannabis resource in Canada," says Gobuty, "The principles of integrity, transparency, security and compliance are absolutely critical to this project. As more patients and healthcare practitioners embrace broader solutions to health challenges, we are well-positioned to be at the forefront of shaping a viable commercial industry, influencing attitudes, behaviours and business models as well as facilitating much-needed education and awareness around medical Cannabis as part of an overall self-care solution."

Health Canada, which regulates the country's medical Cannabis growing operations, anticipates more than 450,000 authorized users by 2024. The government's approach to this treatment creates new options for patients seeking to make responsible and safe health and lifestyle choices. According to Health Canada, since the introduction of its MMAR program in 2001, the program has grown exponentially, from fewer than 500 authorized persons to more than 37,000 today.

In Canada, patients will be able to purchase an appropriate amount of medical Cannabis, based on their medical condition, directly from a commercial medical Cannabis producer licensed by Health Canada with a medical document signed by a healthcare practitioner.

The Peace Naturals Project expansion plans include a number of local community and sustainability initiatives. The company will offer job opportunities to local professionals and will mitigate its expanding energy demands through the mixed use of natural gas and electricity. It will also champion environmental sustainability and land stewardship best practices using a five-phase permaculture design plan.

About The Peace Naturals Project
The Peace Naturals Project is a federally licensed and regulated Canadian medical Cannabis producer and distributor based in Ontario. The company cultivates strains of Cannabis that can be used for medicinal purposes, employing proven, proprietary plant varieties and offering a range of organic medical Cannabis solutions. The Peace Naturals Project, which has extensive experience in natural health food production and agronomy, is one of the first new commercial producers granted a license by Heath Canada to produce and distribute medical Cannabis in Canada. Its transformative patient-centric model is based on a strong understanding of the growing medical Cannabis industry, a holistic approach to living well and the principles of integrity, transparency, security, compliance, and social environmental sustainability. The Peace Naturals Project is a privately held, wholly owned Canadian company focused on becoming the global Agri-Health leader in the development of effective and safe medical Cannabis solutions.

SOURCE: Peace Naturals Project

For further information:

For media inquiries, please contact: 
Colin Nekolaichuk
MAVERICK
416-640-5525 ext. 253 
colinn@wearemaverick.com

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