MONTREAL & PARIS, Nov. 22, 2011 /CNW Telbec/ - PARTA Dialogue Inc. (TSXV: PAD), a company specialized in Social Media Campaign Optimization, is proud
to announce the release of groundbreaking research it claims as the
first step towards a universal method for calculating the return on
investment of corporate social media campaigns.
In a just-released white paper entitled 'Engagement IS Efficiency,'
Parta CEO Paul Allard and VP Tom Liacas explain the mechanical
relationship between campaign engagement levels and the ultimate
cost-efficiency of social media projects. With 'engagement' identified
as the key variable for any future efficiency and ROI calculations,
Allard and Liacas are proposing nothing less than a new industry
standard for social media performance evaluation. "Having worked with
large-scale corporate social media projects since 2007, we knew that engagement was the magic ingredient of a cost-effective campaign. Now, we have the
math to prove it," states Allard.
Building on the research presented in this white paper, Parta Dialogue
is rapidly moving to deploy a cloud computing application that will
calculate the relative efficiency of corporate social media campaigns
by processing client data directly from social media accounts via
customized APIs and applying Parta's proprietary algorithms. BETA
release for this application is slated for early 2012.
Download the 'Engagement IS Efficiency' white paper here:
Interested company representatives may apply for an early testing
Parta Dialogue offers Social Campaign Optimization solutions to its
clients from offices in Montreal, Paris and Mexico. Many visionary
businesses are already on board with PARTA's technological and service
offerings. Among these are Renault, Orange, Hydro-Québec, The Canadian
Association of Petroleum Producers, Nestlé Waters, and Fondaction.
PARTA is listed on the TSX Venture Exchange under the symbol PAD. PARTA
has a subsidiary that specializes in Social E-Learning: Edu-Performance
Canada Inc (www.eduperformance.com). For more information, please visit www.partadialogue.com.
"Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release."
SOURCE PARTA DIALOGUE INC.
For further information:
For more information, please contact:
Tom Liacas, VP Social Media, Parta Dialogue.
514 771 5120, firstname.lastname@example.org
For more information on Parta Dialogue, please contact: