PAPYRUS SET TO OPEN TWO STORES IN DOWNTOWN TORONTO

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    - Stylish Paper Brand a Perfect Fit For Toronto's Financial District -
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TORONTO, June 2, 2011 /CNW/ - U.S. specialty card store, PAPYRUS, is further expanding into the Canadian market with two store openings in Toronto's downtown financial district. The Scotia Plaza location (40 King St. West) is opening its doors on June 3; and the Brookfield Place location (181 Bay St.) opens July 11.

"PAPYRUS products are designed to inspire genuine personal connections and to both create and celebrate memorable moments in our lives," says Dominique Schurman, CEO, Schurman Retail Group, the brand's parent company. "We provide the spark that enables people to punctuate these priceless moments with unique, stylish greeting cards and gift items that we believe will resonate with the sophisticated Canadian consumer."

A key strategy behind opening two stores in Toronto's financial district is to highlight the outstanding services PAPYRUS provides for corporate clients, targeting a booming corporate gifting market. With over 165 stores in the U.S., the first Canadian PAPYRUS store opened last September, in Calgary.

"We are excited to build on the success of our first store in Canada with our expansion into the Toronto market," adds Schurman. "Our strategy is to roll out PAPYRUS stores in the premium malls and street fronts in the key Canadian markets with a focus on Toronto, Edmonton, Calgary, Vancouver and Montreal."

PAPYRUS stores specialize in providing an exciting and unique assortment of gift offerings, including engraved gift options for every occasion to further add that personal touch. PAPYRUS offers free design services specializing in stationery, invitations and announcements for their personalized corporate and individual clients. Exciting and creative gift-wrapping options are available-choose from our handmade cards, wrapping paper, ribbons and toppers-and let the consultants on site make it PAPYRUS perfect.

Since the inception of PAPYRUS in 1950-in the family kitchen of Marcel and Margrit Schurman-the brand has become a favorite retail destination for elegant, fun and intimate cards for any occasion. The brand name originates from the earliest form of paper crafted from the papyrus plant.

Says Schurman, "We are thrilled that the PAPYRUS brand has a following in Canada and we look forward to providing a great shopping experience for our Canadian customers."

To celebrate the Toronto openings, PAPYRUS will offer a free greeting card with any purchase, as well as a coupon for 20% off your next gift purchase valid 06.05.11 through 06.30.11

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    About PAPYRUS
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The word PAPYRUS (pah-pie-rus) comes from the earliest form of paper crafted from the papyrus plant. The company was founded in a family kitchen 60 years ago and was inspired by a love of fine art that was a vision for products of uncompromising quality from which genuine personal connections were made. Today, the company is led by Dominique Schurman, daughter of the founders. The Schurman Retail Group now owns over 440 stores and operates four retail brands: PAPYRUS, Carlton Cards, American Greetings and Paper Thread. Specifically, the PAPYRUS brand operates over 165 stores and offers an ever-expanding array of distinctive and luxurious merchandise including custom printed announcements, products for entertaining, high-end greeting cards, gift wrap, gift bags, stationery, journals, and unique gift items that combine creativity with flair. Visit www.papyrusonline.com for product information and store locations.

SOURCE PAPYRUS

For further information: Media Contacts: Jennifer Knox, jenniferkknox@yahoo.ca, 416-882-1432; Jacqueline Salcedo, Jacqueline@topdrawercreative.com, 416-462-1570 x253

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PAPYRUS

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