TORONTO, Nov. 29, 2011 /CNW/ - Oxfam Trailwalker today announces partnership with events and marketing
company, TrojanOne. Through its partnership with Oxfam, TrojanOne will
be responsible for all event details and logistics related to Oxfam
Trailwalker Canada 2012. Oxfam Trailwalker is a global movement and
team challenge in which teams of 4 hike 100 km in just 2 days. Every
year in 12 countries, there is an Oxfam Trailwalker event taking place.
Originally founded as an agency that focused on grassroots and
community, Mark Harison, President and Founder of TrojanOne said,
"We're thrilled to be involved with such an inspiring and unique event.
Oxfam Trailwalker brings people together and raises money for those
less fortunate; we're looking forward to ensuring that the Trailwalker
experience is a memorable one."
About Oxfam Trailwalker
Started in 1981 in Hong Kong as a military training exercise, Oxfam
Trailwalker has grown into a global movement, raising $30 Million
dollars in the fight against poverty, and is probably the most grueling
team challenge out there.
Teams of 4 trek 100km in 48 hours. Each team must start together, stick
together, and finish together. But the event is not just physically
demanding, it is also a fundraising challenge. When they register, each
team commits to raising $2,500 and all proceeds go towards Oxfam
Canada. For more information, please visit www.oxfamtrailwalker.ca and contact Genevieve Pardoe (details above) to become part of the
An integrated marketing agency, TrojanOne knows that passions stir
consumers. Based on clear objectives, the TrojanOne methodology
strategically connects and implements the best channels to engage
consumers on a meaningful level. We call our offering Integrated Brand Activation, which includes services in event management, experiential marketing,
sponsorship consulting, promotional and retail activation, and creative
and digital development. TrojanOne works with blue chip brands, such
Canadian Tire, Mattel, and Nike. Through its development of events like
the Canadian Sponsorship Forum, TrojanOne is respected as an industry
SOURCE Oxfam Canada
For further information:
416.504.3977 xtn 27