Organic Meadow Launches New Music Video on YouTube

Unique marketing initiative for dairy farmers' co-op "captures the company culture"

GUELPH, ON, Sept. 21, 2011 /CNW/ - Organic Meadow Inc., Canada's first organic dairy company and one of Canada's leading organic brands, today launched a new marketing effort that's both novel for the company and distinctive within the dairy industry.

A 2.5 minute music video has been posted on YouTube as well as on the Organic Meadow website. Produced by Imported Artists, the video is a definite departure for Organic Meadow in terms of its overall national marketing program and, generally speaking, for the dairy category. To-date, Organic Meadow marketing efforts have traditionally revolved around print advertising, in-store sampling, sponsorships and public relations.

"We wanted to do something different that would allow us to demonstrate the true nature of who we are and what we do. It made sense to try a new medium to reach new audiences with our story," said Ted Zettel, General Manager, co-founder of Organic Meadow and a lead performer in the video.  "The video reflects the integrity of our brand, our people and our way of life. It really is all about 'clean living' and working for tomorrow in everything we do today."

In addition to launching a new interactive website, the last year has seen Organic Meadow expand its capacity, operations and distribution capabilities by opening a new dairy in Guelph - a 20,000 sq. ft. state-of-the-art processing facility and the first new Ontario independent dairy constructed in more than 20 years - plus a new 22,000 sq. ft. warehouse complete with bulk and rack storage, a cooler section plus a freezer section.

To increase viewership of the new video in coming months, the company will mobilize an on-line advertising campaign across various high-profile, targeted media outlets.

Visit the Organic Meadow website at www.organicmeadow.com

NOTE:  EMBEDDED WITH THIS RELEASE IS THE ORGANIC MEADOW VIDEO. CLICK TO REVIEW.

Video with caption: "Video: Organic Meadow". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20110921_C5216_VIDEO_EN_3596.mp4&posterurl=http://photos.newswire.ca/images/20110921_C5216_PHOTO_EN_3596.jpg&clientName=Organic%20Meadow&caption=Video%3A%20Organic%20Meadow&title=Organic%20Meadow

SOURCE Organic Meadow

For further information:

Media Contact:
David Holmes - 416-628-5605   
dholmes@hccink.com

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Organic Meadow

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