Features Enhanced Tools that Enable Marketing Organizations to Extend
Digital Media to Diverse Online Audiences including Tablet and
WATERLOO, ON, April 26 /CNW/ - OpenText™ (NASDAQ: OTEX, TSX: OTC) today
announced a series of enhancements to the rich media handling
capabilities of its Web Experience Management offering, giving
marketers new tools for captivating global audiences with visually
appealing content and dynamic, interactive experiences across the Web
and mobile devices. The new platform also includes new enhancements for
optimizing visitors' Web experiences.
According to Gartner, by 2013 80 percent of businesses will support a workforce using tablets - the Apple iPad is just the
first of what promises to be a huge wave of tablets focused on content
consumption. In response, corporate public Web sites will need to morph
into various customer-driven, context-aware online centers of rich
content that allows people to consume and engage with organizations
through different channels, applications and devices.
"The way forward for corporate websites is clearly much different than
it has been over the past few years, with much more use of video and
interactive personalized ways of consuming content along with better
support for mobile devices," said James Latham, Chief Marketing
Officer, OpenText. "With this release of Web Experience Management, we
are continuing to deliver the robust Web marketing tools our customers
need to make this happen."
The changing requirements for Web marketing is borne out by the latest
market research. In a survey of 260 content and collaboration professionals, Forrester Research
found "improved multichannel customer experience" is their top priority
for 2011. Major areas of investment for Web content management included
support for mobile Web experiences, social functionality, and content
targeting - all areas addressed by OpenText WCM solutions.
The new release of Web Experience Management features a newly integrated
Web Media Management module that formats any type of digital media to
make it Web ready and easily accessible to content mangers and
contributors. This enables rich media to be an integral part of the
overall Web experience delivered to consumers across multiple devices
including smartphones, laptops and tablets.
Time to market is another key factor to every marketer. Web Experience
Management enables marketers to reach their online audiences faster and
in real time by providing upgraded editing tools that allow even the
casual content contributor to make a big impact to their sites. This
empowers marketing organizations to take more control of content
without having to involve technical resources for simple changes.
Additionally, Web Experience Management provides marketers with enhanced
optimization features that make it easier for marketers to enable
content recommendations and optimize search metadata. This is vital to
delivering relevant, personalized content to targeted audiences. Web
Experience Management also incorporates features from OpenText Web
Recommendations and OpenText Semantic Navigation products to create
meaningful, interactive experiences that guide visitors to relevant,
helpful information and in turn drive repeat visits and boost loyalty.
Another key element in optimizing the Web experience for visitors is
comprehensive analysis of Web traffic and social activity on a site.
With Web Experience Management, the marketing team can identify
actionable trends tied to specific business goals, campaigns, events or
key performance indicators. This analytics platform provides a "behind
the firewall" alternative to Web or social analytics offerings that is
easy to deploy and economical compared to other platforms.
The new release of Web Experience Management is available now. For more
information go to www.opentext.com/webexperience.
Follow OpenText on Twitter @OpenText and on Facebook at http://www.facebook.com/opentext.
OpenText, a global ECM leader, helps organizations manage and gain the
true value of their business content. OpenText brings two decades of
expertise supporting 100 million users in 114 countries. Working with
our customers and partners, we bring together leading Content Experts™
to help organizations capture and preserve corporate memory, increase
brand equity, automate processes, mitigate risk, manage compliance and
improve competitiveness. For more information, visit www.opentext.com.
Certain statements in this press release may contain words considered
forward-looking statements or information under applicable securities
laws. These statements are based on Open Text's current expectations,
estimates, forecasts and projections about the operating environment,
economies and markets in which the company operates. These statements
are subject to important assumptions, risks and uncertainties that are
difficult to predict, and the actual outcome may be materially
different. Open Text's assumptions, although considered reasonable by
the company at the date of this press release, may prove to be
inaccurate and consequently its actual results could differ materially
from the expectations set out herein. For additional information with
respect to risks and other factors which could occur, see Open Text's
Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other
securities filings with the SEC and other securities regulators. Unless
otherwise required by applicable securities laws, Open Text disclaims
any intention or obligations to update or revise any forward-looking
statements, whether as a result of new information, future events or
Copyright © 2011 by Open Text Corporation. OPENTEXT and OPENTEXT WEB
EXPERIENCE MANAGEMENT are trademarks or registered trademarks of Open
Text Corporation in the United States of America, Canada, the European
Union and/or other countries. This list of trademarks is not
exhaustive. Other trademarks, registered trademarks, product names,
company names, brands and service names mentioned herein are property
of Open Text Corporation or other respective owners.
SOURCE Open Text Corporation
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