Canadian Cancer Society awards prizes to 11 tobacco-free winners
TORONTO, April 18 /CNW/ - Brian Perkins of Brantford, Ontario, was
awarded a brand new hybrid in Toronto this morning after quitting
smoking in the Canadian Cancer Society Driven to Quit Challenge. He was recognized by Martin Kabat, CEO of the Canadian Cancer Society,
Ontario Division, and the Honourable Margarett Best, Minister of Health
Promotion and Sport, at an official prize presentation.
In its sixth year, The Driven to Quit Challenge is a health promotion campaign that encourages Ontario tobacco users to
make a quit attempt with the support of a "buddy" for their chance to
win. Since 2006, The Driven to Quit Challenge has inspired more than 165,000 registrants to make a quit attempt. More
than 36,000 of those participated in 2011 alone, marking a record year
for The Challenge.
Perkins smoked about a pack a day for more than 30 years. He is not only
the first male to win the grand prize in The Challenge, he is also the first recipient who got to choose his vehicle.
"I am absolutely thrilled to be chosen as a winner, but becoming a
non-smoker is equally exciting," said Perkins. "The Driven to Quit Challenge gave me a starting point and additional incentive to say on course."
Perkins chose the Insight, but he wasn't the only one who drove away
happy. Secondary winners, Jacqueline Kobow of Acton and Jennifer Smith
of Hamilton, will each be enjoying $5,000 CAA vacation getaways. Seven
others received $2,000 MasterCard gift cards. An early bird entrant
took home a $1,000 gift card. Winners were required to verify that they
had not used tobacco at all during the month of March 2011. Eleven
support buddies were acknowledged, each taking home a $200 MasterCard
"We often hear from Driven to Quit Challenge entrants that their true prize is becoming smoke-free," said Martin
Kabat CEO, Canadian Cancer Society, Ontario Division. "We know that 30
per cent of cancers are caused by tobacco use. I would like to
personally congratulate all of the Ontarians who took The Challenge this year, over 36,000 of them, and commend them on their step toward a
All participants in The Challenge are encouraged to get support to help them stay smoke-free by
connecting with the Canadian Cancer Society Smokers' Helpline, toll-free, at 1 877 513-5333 and SmokersHelpline.ca.
"Congratulations to today's Driven to Quit Challenge winners for quitting smoking. And congratulations to the thousands of
participants, and their buddies, who have taken steps to kick this
deadly addiction. Our government is committed to helping Ontarians quit
so they can enjoy healthier, more active, smoke-free lives," says
Margarett Best, Minister of Health Promotion and Sport.
The Driven to Quit Challenge is hosted by the Canadian Cancer Society, Ontario Division with funding
from the Ontario Ministry of Health Promotion and Sport and generous
prize support from McNeil Consumer Healthcare, a wholly owned
subsidiary of Johnson & Johnson Inc. The Driven to Quit Challenge is presented in collaboration with local public health departments
across the province. The public can view a full list of winners at driventoquit.ca.
About the Canadian Cancer Society, Ontario Division
The Canadian Cancer Society is a national community-based organization
of volunteers whose mission is the eradication of cancer and the
enhancement of the quality of life of people living with cancer. When
you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.
SOURCE Canadian Cancer Society (Ontario Division)
For further information:
For more information about The Driven to Quit Challenge and to speak with a Canadian Cancer Society spokesperson, please contact:
Office: 416 342-1835
Mobile: 416 318-3821
To speak with a spokesperson from the Ministry of Health Promotion and Sport, please contact:
Ministry of Health Promotion and Sport, Office of the Minister
Office: 416 326-8497