Zehrs Markets®, valu-mart®, Your Independent Grocer® and BloorStreet Market™ grocery stores increase Ontario beef offer
BRAMPTON, ON, May 25, 2011 /CNW/ - As long-time advocates of Ontario
beef, Zehrs Markets®, valu-mart®, Your Independent Grocer® and BloorStreet Market™ grocery stores in Ontario ─ corporate and franchised retail stores of
Loblaw Companies Limited ─ have taken their current partnership with
Ontario Cattle Feeders Association (OCFA) to a new level by featuring a
significantly increased Ontario beef offering.
This evolving relationship between Loblaw and OCFA means that an
increase from 240 Ontario beef farmers to approximately 500 farmers
will be supplying Ontario Corn Fed Beef, the OCFA's signature beef
brand, to more than 150 stores. The beef is marked with a special logo
making it easy for customers to find product grown in Ontario.
"We know our customers want to buy products that are sourced locally
from Ontario, so we are thrilled to be able to advance our partnership
with Ontario farmers to deliver products that can meet demand and our
high standards," said Rodney Koning, vice-president of Meat and
Seafood, Loblaw Companies Limited. "By featuring Ontario Corn Fed Beef
in more than 150 corporate and franchised stores in Ontario, we've
raised the bar on our commitment to Ontario cattle farmers and our
customers - it's a win for everyone."
According to the Government of Ontario, 63 per cent of consumers said
support for Ontario farmers was a reason for buying Ontario produced or
"Having Ontario Corn Fed Beef featured in Zehrs Markets®, valu-mart®, BloorStreet Market™ and Your Independent Grocer® is a tremendous show of support for Ontario farmers and we are going
to make sure we deliver on the commitment," said Dale Pallister,
president, Ontario Cattle Feeders' Association and fifth generation
beef farmer. "Nothing brings me more pride than knowing I'm feeding my
neighbours across the province and that my grandson is the seventh
generation of my family, since 1873, to enjoy life on the farm."
As Canada's second largest beef producing province, Ontario's cattle and
beef sector supports more than 13,000 jobs and contributes
approximately $4 billion dollars to the provincial economy.
"It is wonderful news that the Loblaws group will be carrying Ontario
Corn Fed Beef in their stores. Not only does it support our cattle
producers and our beef industry, but now families will be able to enjoy
more of our province's delicious, nutritious, locally Ontario produced
beef," said the Honourable Carol Mitchell, Minister of Agriculture,
Food and Rural Affairs.
The announcement with OCFA represents one way Loblaw and its corporate
and franchised stores demonstrate their commitment to support local,
regional and national Canadian producers and to give customers fresh,
wholesome food. In 2010, the Company ran its highly successful Grown
Close to Home™ program for the third year in a row. In July and August
of 2010, up to 40 per cent of produce in Loblaw stores was sourced from
"We are encouraged by how our corporate social responsibility activities
are positively impacting our customers, our business and the larger
community," said Bob Chant, vice-president of corporate affairs, Loblaw
Companies Limited. "As we look to the future, we continue to seek new
ways to improve, and lead by example."
Among the innovative initiatives the Company believes will serve as
building blocks for its long-term vision to improve the sustainability
of our food, Loblaw granted a $3 million gift to the University of
Guelph to establish the Loblaw Companies Limited Chair in Sustainable
Food Production, and took a leading role in the development of the
Conference Board of Canada's Centre for Food in Canada, which aims to
develop a framework for a national food strategy.
Loblaw's approach to business is guided by five corporate social
responsibility pillars: Respect the Environment, Source with Integrity, Make a Positive Difference in our Community, Reflect our Nation's Diversity and Be A Great Place to Work.
Loblaw's 2010 CSR report can be found online at loblaw.ca/csr.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 136,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no
name® and Joe Fresh® brands. In addition, the Company makes available
to consumers President's Choice Financial® services and offers the PC®
points loyalty program.
SOURCE Loblaw Companies Limited
For further information:
Loblaw Public Relations Department
905-459-2500 or email@example.com