MONTREAL, April 14 /CNW Telbec/ - With the support of the Canada Media
Fund, Pheromone has developed a mobile application generator that
allows users to socialize with friends around cultural events. This
innovative product offers producers of festivals, cultural events and
TV shows a mobile application that increases their engagement with
their audience, offers them a great deal of visibility on social
networks and is an additional source of revenue.
Sports channel RDS has premiered this technology with today's launch of
Cardio Fan, the first application created with the Pheromone generator.
Cardio Fan allows Montreal Canadiens fans to share playoff game fever
with Facebook friends and benefit from GM's sponsorship as it promotes
the latest edition of the Cruze via this innovative medium.
Producers can licence similar applications from Pheromone customized for
their context and their needs. "These applications allow them to
inexpensively generate buzz around a one-time event or series,
delivering viral promotion on social networks and offering sponsors a
showcase that is second to none," Philippe Le Roux, president of
Pheromone developed the mobile application generator from its innovative
multiplatform development technology that resulted from three years of
R&D related to the smartphone and tablet market. Each of its
applications is available in versions optimized for iPhones,
BlackBerrys, Android phones, iPads 1 and 2 as well as Android tablets.
Founded 16 years ago, the agency has broadened its recognized expertise
in interactivity to include brand strategy and creation. Using a
marketing model based on consumer interactions rather than traditional
modes of communication, Pheromone (www.pheromone.ca) has become one of the ten leading advertising agencies in Quebec. Its
many clients include: Via Rail Canada, Sympatico, RDS, Club Med,
Tourisme Québec, ARTV, UQAM and Loto-Québec.
SOURCE PHEROMONE AGENCE D'INTERACTIONS
For further information:
Source: Pheromone, interactive agency
For information: Linda Lévesque, 514 242-8909; 1 877 393-3178 ext. 200; firstname.lastname@example.org