New logo showcases the work of OCAD U students
TORONTO, May 6 /CNW/ - At last night's opening celebration of OCAD
University's 96th Annual Graduate Exhibition, the university unveiled
its new visual identity to students, faculty, staff and guests. The
university's new logo was developed in collaboration with the
internationally respected firm Bruce Mau Design (BMD).
"This dynamic new identity asserts OCAD U's catalytic role within the
creative sectors, the research community and industry," said Dr. Sara
Diamond, OCAD University President.
BMD worked with the OCAD U community to design an innovative and
collaborative process that included participation from students,
faculty, staff, community members and alumni from across Canada and
around the world. The design process included a series of workshops
last fall, where participants were invited to share their stories,
experiences and ideas about OCAD U and what they envision for the
university in the future.
"We are honoured to have had the opportunity to develop a new brand
identity system that builds on the rich legacy of the school and
projects the image of a dynamic and multivalent future for the
institution," said Hunter Tura, President and CEO, Bruce Mau Design.
"What's even more exciting is the partnership we have established with
OCAD U, the epicenter of creative thought leadership in Canada."
Inspired by OCAD U's iconic and transformational Alsop-designed Sharp
Centre for Design, BMD created a base of black and white pixel
'windows' — modular frames to hold actual student art and design work.
Through these 'windows' the core of OCAD U is presented — conceptually
strong, relevant, diverse, and compelling. "As we push the boundaries
of art and design practice, education and research, so too does our new
identity, giving the world a window into what we do here," said Dr.
Diamond. The identity is dynamic and modular in design. Every year,
graduating student medal winners will be invited to design a logo
within the basic window framework, providing the university with a set
of logos for that year. As OCAD U grows and matures, a living library
of identities will emerge, recording the ideas and aesthetics that have
shaped our culture over time.
Last night's unveiled logo 'window' featured works by 2010 medal winners
Adrian Forrow and James Gauvreau. This year's medal winners were
announced earlier this week as part of the lead up to this weekend's
Graduate Exhibition, which continues until Sunday at 6 p.m. Each medal
winner will be invited to participate in the program to feature their
work in the new identity going forward.
The unveiling kicks off a summer-long implementation process for the new
identity. "We plan to welcome our next cohort of new students this
September with our new look fully realized across campus," said Dr.
Diamond. For more information and images:
SOURCE OCAD University
For further information:
Sarah Mulholland, Media & Communications Officer, OCAD University
416-977-6000 Ext. 327 (mobile Ext. 1327)
Alexis Green, Marketing + PR Manager, Bruce Mau Design Inc.