Kids Who Follow House Rules Have Less Negative Experiences Online
TORONTO, Nov. 17, 2011 /CNW/ - The latest edition of the Norton Online Family Report sheds new light on the realities and risks of growing up in the digital
age. This year's report identifies the new issue of "cyberbaiting," a
growing phenomenon where kids taunt their teachers, then capture the
distressed reactions via cell phone videos. In addition, the report
reveals a surprisingly high number of kids taking liberties with their
parents' credit cards for shopping online. However, it's not all bad
news: the report shows that following clearly stated house rules for
proper Internet behavior can make a significant impact in averting
negative online experiences.
Overall, almost 62 per cent of kids across the world said that they have
had a negative experience while online. Nearly four in 10 (39 per
cent), however, have had a serious negative experience online, such as
receiving inappropriate pictures from strangers, being bullied or
becoming the victim of cybercrime. The report also shows that kids who
are active on social networks open up more doors for content or
situations that can be tricky for them to handle: 74 per cent of kids
on social networks find themselves in unpleasant situations online,
compared to 38 per cent who stay away from social networking.
Parents are setting ground rules, however, for online use, which helps
kids have a more positive experience. The Norton Online Family Report
shows that 77 per cent of parents have rules for how their kids may use
the Internet. For those households where rules exist, while the "good
kids" who follow the rules stay relatively safe with 52 per cent having
had a negative experience online, the percentage increases to 82 per
cent among rule-breakers.
"Kids are developing their online identity at an earlier age than ever
before," said Vanessa Van Petten, youthologist and author of "Radical
Parenting. "They need parents, teachers and other role models to help
them figure out where to go, what to say, how to act and perhaps most
importantly, how not to act. Negative situations online can have
repercussions in the real world—from bullying to money lost in scams to
giving strangers personal information."
Teachers at Risk of Cyberbaiting
One of the more shocking examples of using social networks for bad
behavior is cyberbaiting, where students first irritate or bait a
teacher until he or she cracks, filming the incident on their mobile
device so they can post the footage online, embarrassing the teacher
and the school. One in five teachers has personally experienced or
knows another teacher who has experienced this phenomenon.
Perhaps because of cyberbaiting, 67 per cent of teachers say being
friends with students on social networks exposes them to risks. Still,
34 per cent continue to "friend" their students. Only 51 per cent,
however, say their school has a code of conduct for how teachers and
students communicate with each other through social media. Eighty per
cent of teachers call for more online safety education in schools, a
position supported by 70 per cent of parents.
Raiding Mom's Digital Purse
Twenty-three per cent of parents who let their kids use their debit or
credit card to shop online say their kids have overspent. Thirty per
cent of parents, however, say that their child has used their debit or
credit card to shop online without consent. And more than half of
parents (53 per cent) who let their kids shop online using their online
store account reported that their child has used it without permission.
But saving money isn't the only reason to set clear guidelines about
online shopping and safe Internet behaviors. Eighty-seven percent of
parents whose children have been the victim of cybercrime have also
been a victim themselves—a steep increase from the global average of 69
per cent among online adults across the world. (Norton Cybercrime
In Canada: The Breakdown
69 per cent of Canadian adults surveyed have fallen victim to cybercrime
and 37 per cent of children reported being victims as well
68 per cent of children in Canada said that they have had a negative
88 per cent of teachers reported that being friends with students on
social networks exposes them to online risks
Only six per cent of Canadian teachers are friends with students on
social networks, compared to 34 per cent globally
Eight per cent of teachers have personally experienced or know another
teacher who has been cyberbaited
71 per cent of teachers call for more online safety education in
schools, a position supported by 68 per cent of parents
Only five per cent of parents in Canada say they have no idea what their
children do online, but 17 per cent of children in Canada think their
parents are clueless and have no idea about their online activities
32 per cent of parents suspect their child changes the way they act
online when parents are watching them - and 41 per cent of children
said they sometimes stop what they are doing online if they know their
parents are watching
"Teachers spend almost a third of the day with our children, and play an
integral role in helping parents understand children's behaviours, so
it was really important for us to gauge their thoughts on cyber
safety, and their perceptions of children's online behaviours ," said
Lynn Hargrove, director of Consumer Solutions for Symantec Canada.
"This report helps paint a picture of what's really happening online,
so that we can recognize and address the shortcomings to keep our
children safe from potential online dangers. At Norton, we believe that
education is a huge part of prevention. We'll continue to do our part
and make resources available to educate children, teachers and parents
so that they can stay informed about the latest cyber dangers."
For more tips on how to keep your kids and yourself safe online, please
visit: http://ca.norton.com/familyresources. For more findings from the Norton Online Family Report globally and by
country, please visit: www.norton.com/cybercrimereport.
About Norton by Symantec
Symantec's Norton products protect consumers from cybercrime with
technologies like antivirus, anti-spyware and phishing protection --
while also being light on system resources. The company also provides
services such as online backup, PC tuneup, and family online safety.
Like Norton on Facebook at www.facebook.com/norton and follow @NortonOnline on Twitter.
Symantec's Canadian operations are headquartered in Toronto with offices
in Montreal, Ottawa, Calgary and Vancouver. For more information on
Symantec products or current promotions, access Symantec's Canadian Web
site at www.symantec.ca. Symantec is an active member of the Business Software Alliance (BSA).
Symantec is a global leader in providing security, storage and systems
management solutions to help consumers and organizations secure and
manage their information-driven world. Our software and services
protect against more risks at more points, more completely and
efficiently, enabling confidence wherever information is used or
stored. More information is available at www.symantec.com.
About the Norton Online Family Report methodology
Between February 6, 2011 and March 14, 2011 StrategyOne conducted 19,636
online survey among 12,704 adults (including 2956 parents of children
aged 8-7), 4553 children aged 8-17, and 2379 teachers of students aged
The survey was conducted in 24 countries (14 tracking countries:
Australia, Brazil, Canada, China, France, Germany, India, Italy,
Japan, New Zealand, Spain, Sweden, United Kingdom, United States; 10
new countries: Belgium, Denmark, Holland, Hong Kong, Mexico, South
Africa, Singapore, Poland, Switzerland and UAE). The global data has
been weighted to ensure all countries have equal representation.
Adults to n500 (n100 parents), children to n200, teachers to n100.
The margin of error for the total sample of adults (n=12,704) is + 0.87% at the 95% level of confidence. The margin of error for the total
sample of parents, defined as parents with children aged 8-17 who spend
1+ hour online per month (n=2,956) is + 1.8% at the 95% level of confidence. The margin of error for the total
sample of children (n=4,553) is + 1.45% at the 95% level of confidence. The margin of error for the total
sample of teachers (n=2,379) is + 2.0% at the 95% level of confidence.
SOURCE NORTON BY SYMANTEC
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