LONDON, Nov. 29, 2011 /CNW/ - Nokia celebrated the launch of the new
Lumia 800 [http://www.nokia.co.uk/gb-en/products/phone/lumia800 ] smartphone last night with an amazing 4D show using the latest state
of the art projection visuals, with music from revered music producer
deadmau5. Millbank was plunged into darkness with the iconic Millbank
Tower acting as the canvas for a never-before-seen spectacular.
(Photo: http://www.newscom.com/cgi-bin/prnh/20111129/494918 )
The 120 meter high building and it's 800 windows appeared to gyrate,
twist, turn and completely transform. Giant butterflies and incredible
rollercoaster-like structures appeared from the building in a wondrous
display that has never been attempted on this scale in the UK. deadmau5
[http://www.deadmau5.com ] performed two new remixes created especially to accompany the
projections, which were played for the first time and broadcast live
online to http://www.Facebook.com/Nokia.uk.
Conor Pierce, Managing Director of Nokia UK said: "Tonight has been
amazing, a spectacular way to celebrate the launch of this stunning new
deadmau5 said: "Visuals have always been an important part of my shows,
so the chance to work with Nokia and its projection team on a project
of this scale and ambition is really exciting. It's also great to be
able to play such an iconic landmark and to a UK crowd."
The event on the 28th November was free for all spectators, who were
able to view the half hour performance from the North and South sides
of the River Thames. To view and download images and B-roll footage
from this event, please visit http://www.epklink.com/nokialumialive
The Nokia Lumia 800 is priced from GBP26 per month on contract.
Available from: Carphone Warehouse [http://www.carphonewarehouse.com/mobiles/mobile-phones/NOKIA-LUMIA-800/MONTHLY ] , Orange [http://www.store-orange.co.uk/orange-nokia-lumia-800-sea-ray.html?ref=product_button ] , T-Mobile [https://www.t-mobile.co.uk/shop/coming-soon/nokia-lumia-800 ], Vodafone [http://www.vodafone.co.uk/brands/nokia/nokia-lumia-800/index.htm?WT.srch=1&cid=ppc-msn-cbu-c170-32041-ex ] , Phones4U [http://www.phones4u.co.uk/reviews/nokia-lumia-800.asp?cid=ppcmsn ].
Notes to Editors
The stunningly social Nokia Lumia 800 smartphone brings content to life
with head-turning design, the best social and Internet experience,
familiar Nokia elements, such as leading imaging capabilities and new
signature experiences. The Nokia Lumia 800 contains an 8 MP
instant-share digital camera experience based on leading Carl Zeiss
optics, HD video playback, 16GB of internal user memory and 25GB of
free SkyDrive storage for images and music.
SOURCE Nokia UK
For further information:
please contact Loren Gould