400-foot butterflies and Nokia Lumia 800 phones to dominate the London
LONDON, Nov. 14, 2011 /CNW/ - To mark the launch of the Nokia Lumia 800 with Windows Phone, Nokia is bringing together world renowned producer, deadmau5 and the
world's leading 4D projection artists for a unique collaborative show.
(Photo: http://www.newscom.com/cgi-bin/prnh/20111115/492728 )
The one-off event will see deadmau5 perform in front of London's iconic Millbank Tower to a backdrop of spectacular 4D projections on the full length of the
120 metre building.
Using the latest state of the art visuals and echoing the head turning
design of the first Nokia with Windows Phone, the show will use the 800
windows of the skyscraper as the canvas for the amazing spectacle. This
is the first time a projection of this scale has been matched with a
live music performance.
deadmau5 will be performing two new tracks created especially to
accompany the projections, which will be played for the first time and
broadcast live online to http://www.Facebook.com/Nokia.uk
The event on the 28th November will be free for all spectators, who will be able to view the
half hour performance from the North and South sides of the River
John Nichols, Head of Marketing for Nokia UK, said: "The launch of the
Nokia Lumia 800 really signals a new dawn for the company, and we
wanted to celebrate this with a truly innovative and spectacular event
to match this stunning phone. The location will allow thousands of
people to come and experience something truly amazing, and different to
anything they have seen before."
deadmau5 said: "Visuals have always been an important part of my shows,
so the chance to work with Nokia and its projection team on a project
of this scale and ambition is really exciting. It's also great to be
able to play such an unusual venue and to a UK crowd."
The stunningly social Nokia Lumia 800 smartphone brings content to life
with head-turning design, the best social and Internet experience,
familiar Nokia elements, such as leading imaging capabilities and new
signature experiences. The Nokia Lumia 800 contains an 8 MP
instant-share digital camera experience based on leading Carl Zeiss
optics, HD video playback, 16GB of internal user memory and 25GB of
free SkyDrive storage for images and music.
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