LIVESTRONG Continues Fighting for the 28 Million People Living with Cancer
MONTREAL, April 18 /CNW/ - Today, LIVESTRONG and NIKE, Inc. announced the expansion of the Nike LIVESTRONG collection to the province of Quebec as a way to continue spreading
awareness for the foundation and its message of hope.
The Summer 2011 Nike LIVESTRONG collection, is rooted in performance, style and function, with a full line of items
ranging from accessories to apparel and footwear. A proud supporter of
the LIVESTRONG collection is P.K. Subban of the Montreal Canadiens. Subban, whose
grandmother passed away from breast cancer when he was nine, is excited
to see the LIVESTRONG collection come to the province of Quebec.
"I believe in LIVESTRONG and its mission to improve the lives of those who are affected by
cancer. Having experienced cancer first-hand in my family, I realize
how important it is to give individuals and organizations the resources
and support they need to fight cancer effectively," said P.K. Subban.
"The Nike LIVESTRONG collection is an innovative way to raise awareness and provide
LIVESTRONG is the brand of the Lance Armstrong Foundation, created in 1997 by the
cancer survivor and champion cyclist to serve people living with cancer
and empower communities to take action. Since 2004, Nike has helped the
Lance Armstrong Foundation raise more than $80 million.
"Nike's support allows LIVESTRONG to serve people fighting cancer and empower communities to take action.
Together, we hope to spread LIVESTRONG's message of hope and perseverance to new markets all over the globe,"
said Doug Ulman, LIVESTRONG president and CEO. "We're grateful and proud to see LIVESTRONG gear now available in the province of Quebec. Our partnership with Nike
is creating future growth opportunities that can expand our reach and
encourage people around the world to join us in the fight against
In addition to Nike stores, the Summer 2011 Nike LIVESTRONG collection will also be offered exclusively at Sports Experts stores
across the province of Quebec, beginning April 16, 2011.
"For years, the scope and impact of LIVESTRONG have been an inspiration to millions of people around the world," says
Mona Carrière, Vice-President Buying/Marketing Forzani Group Franchise
division. "It is an honour for Sports Experts and its Franchisees to
partner with Nike and LIVESTRONG and offer this collection in all our stores. We take great pride in
making a positive contribution towards the battle against cancer."
For more information, visit www.nike.com/LIVESTRONG.
About The Forzani Group Ltd.
The Forzani Group Ltd. is Canada's largest national retailer of sporting
goods, offering a comprehensive assortment of brand-name and
private-brand products, operating stores from coast to coast, under the
following corporate and franchise banners: Sport Chek, Sport Mart,
Athletes World, National Sports, Sports Experts, Intersport,
Atmosphere, Tech Shop, Nevada Bob's Golf, Hockey Experts, The Fitness
Source, and S3. The Forzani Group Ltd. also has websites for several of
its corporate and franchise banners which can be accessed through its
main website at www.forzanigroup.com
About the Nike LIVESTRONG Collection
Nike, a long-time supporter of Lance Armstrong and the fight against
cancer, created the iconic yellow LIVESTRONG wristband in 2004 and has been instrumental in bringing the cancer fight
to the global stage, with more than 70 million bands distributed to
date. Nike went on to create the LIVESTRONG collection of running and training apparel, footwear and accessories in
2008, enabling people to show their support and wear sports products
that inspire and empower people affected by cancer. The Nike LIVESTRONG collection invites consumers to show their support for LIVESTRONG and the 28 million people in the world living with cancer by wearing
yellow. The collection is currently available in the U.S. at select
retailers and online at www.LIVESTRONG.org/shop and www.nike.com/LIVESTRONG.
About LIVESTRONG/Lance Armstrong Foundation
LIVESTRONG serves people affected by cancer and empowers them to take action
against the world's leading cause of death. Created as the Lance
Armstrong Foundation in 1997 by cancer survivor and champion cyclist
Lance Armstrong, the organization is now known publicly by its powerful
brand -- LIVESTRONG -- and is a leader in the global movement on behalf of 28 million
people around the world living with cancer today. Known for its iconic
yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by
cancer around the world. Since its inception, the organization has
raised more than $400 million for the fight against cancer. For more
information, visit LIVESTRONG.org.
About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned Nike subsidiaries include Cole Haan,
which designs, markets and distributes luxury shoes, handbags,
accessories and coats; Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories; and Umbro Ltd.,
a leading United Kingdom-based global football (soccer) brand. For more
information, visit www.nikebiz.com.
SOURCE Nike Canada Ltd.
For further information:
Carol Endicott / Cathy Mitchell
APEX Public Relations Inc.
Office: 416-924-4442 (231/236)
Mobile: 416-996-1240 / 416-271-9226
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