NFL Quarterback Matt Ryan, LPGA Champion Suzann Pettersen and Olympic Gold Medalist Torah Bright… Liquid Nutrition is mixing up an all-star team

New Athletes and Experts Join the Ranks of Team Liquid

To view the Social Media Release, click here: http://smr.newswire.ca/en/liquid-nutrition-group-inc/liquid-nutrition-all-star-team

TORONTO, May 25, 2011 /CNW/ - Liquid Nutrition Group Inc. (TSX: LQD.V), an international functional beverage, food, vitamin and supplement store concept, is truly mixing it up! The company today announced its all-star line-up of pro-athletes, and fitness/nutrition experts that have been added to their team - NFL quarterback Matt Ryan, LPGA Champion Suzann Pettersen, and Olympic Gold Medalist and World Snowboarding Champion Torah Bright. Coming soon to the team will be training and conditioning coach Chris Carmichael along with sports nutritionist Elaine Hastings.

The new Liquid Nutrition Dream Team (Team Liquid) joined the roster in support of the company expansion and newly listed TSX Venture Exchange - LQD.V - which began trading today at market opening.

Two-time NBA MVP Steve Nash and All-Star MLB Player Russell Martin were announced earlier this year as partners in Team Liquid. The company has confirmed an NHL Superstar will be added to the team in the coming weeks.

"Today marks a significant step forward for our company and more importantly our stakeholders. We hand-picked professionals from various sports and complemented that with experts in the world of fitness and nutrition," says Glenn Young, president of Liquid Nutrition Group Inc. "Living healthy can be delicious! These ambassadors know the importance of maintaining health and wellness within their personal and professional lives and want to help educate others on how to incorporate nutrition and activity to live healthy."

These hand-selected world class athletes and management team (all of whom are now equity partners in the company) will help lead the charge in exporting the brand and bringing new Liquid Nutrition locations to multiple markets, as well as build awareness about healthy, balanced living. Consumers want convenient solutions to make healthy lifestyle choices and Liquid Nutrition is able to provide this through its franchise/ owner-owned operations. This business model allows for liked-minded individuals interested in health and wellness to congregate, gather information, buy products and offer personal development.

"The interest is exceptional," adds Young. "Liquid Nutrition is building momentum and we have aggressive plans to expand into 35 markets across Canada and the United States; with new locations opening in Toronto and Los Angeles this year. We have had significant global interest in franchise opportunities and with the help of Team Liquid we will continue to grow."

Concurrent with the North American plan, the company is also in the midst of securing additional licensees for international markets. The company plans to continue to build a strong team of partners to help communicate the benefits and solutions that improve overall health and wellness.

"The Liquid Nutrition concept fits well within my personal lifestyle. I live a healthy, balanced life and truly enjoy the product, so it was important for me to join Team Liquid," said Matt Ryan, NFL player and Rookie of the Year*. "I'm looking forward to Liquid Nutrition coming down to the U.S. and hope to see one in every city - especially when I need to fuel my body while travelling during the season."

Ranked the number two LPGA player in the world, Suzann Pettersen adds, "I'm thrilled to join Team Liquid! What a fantastic week this has been. First my win at the Sybase Match Play Championship, and now I am officially part of the Liquid Nutrition brand - it's been a truly rewarding few days and I am looking forward to continuing the momentum. We are good to go!"

*Named Associated Press NFL Offensive Rookie of the Year and Sporting News Rookie of the Year after completing 265 of 434 passes for 3,440 yards, 16 touchdowns and 11 interceptions for a 87.7 passer rating in his first season

Neither the TSX Venture nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture) accepts responsibility for the adequacy or accuracy of this release.

Except for historical information contained herein, this news release contains forward-looking statements that involve risks and uncertainties, including, without limitation, the date on which the common shares of LNGI begin trading on the TSX.V, the addition of other athletes/celebrities as sponsorship partners of LNGI and the expansion of LNGI in various marketplaces. Actual results may differ materially as a result of both unknown and known risk factors, including, without limitation, the impact of general economic conditions in Canada, the United States and overseas, industry conditions, loss of markets, inability to access sufficient capital from internal and external sources, inability of the franchisees to achieve profitability, increased competition, the price, availability and quality of raw materials, changes in laws and regulations (including the adoption of new laws and regulations concerning franchising or employment), the lack of availability of qualified personnel or management, dependence on key athletes, the seasonality of the business, fluctuations in foreign exchange or interest rates and stock market volatility. Except as required pursuant to applicable securities legislation, Liquid Nutrition Group Inc. (LNGI) will not update these forward-looking statements to reflect events or circumstances after the date hereof. More detailed information about potential factors that could affect financial results is included in the documents filed from time to time with the Canadian securities regulatory authorities by LNGI.

This release does not constitute an offer for sale of securities in the United States.

About Liquid Nutrition Group Inc.
Liquid Nutrition Group Inc. (TSX: LQD.V) is an international functional beverage, food, vitamin and supplement store franchisor, headquartered in Montreal, Québec. Liquid Nutrition Group Inc. (LNGI) is committed to bringing healthy and delicious eating to communities around the world. Through its wholly-owned subsidiary, Liquid Nutrition Franchising Corporation, LNGI is currently the franchisor of seven stores located in Montreal, with franchise expansion opportunities throughout Canada and the United States, as well as license opportunities internationally.

For store locations or more information visit www.liquidnutrition.ca.

About Team Liquid
Comprised of pro-athletes and experts in the world of fitness and nutrition, members of Team Liquid were selected based on their personal and professional beliefs in healthy, active living. The Team Liquid roster includes:

  • Steve Nash: An active philanthropist, Canadian-born Phoenix Suns point guard and two-time NBA Most Valuable Player (2005 and 2006), Nash has committed his time and resources to the Steve Nash Foundation with a mission to promote healthy activity and proper nutrition among children. www.stevenash.org
  • Russell Martin: NY Yankees' starting catcher and All-Star MLB player, Martin has been dedicated to making a difference both on and off the field since the start of his career. Martin's commitment to his team is strengthen by his passion for helping communities around the globe and promoting a healthy, nutritious lifestyle. www.russellmartin55.com
  • Matt Ryan: Atlanta Falcons' starting quarterback and Associated Press' NFL Rookie of the Year (2008), Ryan makes a difference off the field in communities across the country. Dedicating his time and resources to helping children through various charitable organizations, his partnership with Liquid Nutrition is a perfect fit - focusing on education and awareness of the benefits of healthy eating and active living. www.mattryanonline.org
  • Suzann Pettersen: Norway's best professional golfer and Pettersen is ranked second in Women's World Golf. She is a true inspiration to all athletes and continues to be on top of her game. On par with Liquid Nutrition, her beliefs that healthy nutrition and a balanced lifestyle is the key to achievement. www.suzanngolf.com
  • Torah Bright: One of the most dynamic snowboarders in the world, Bright dominated the 2003/2004 FIS World Cup ratings and is a 2010 Olympic Gold Medalist. She expects big things from herself and will have no trouble accomplishing them… like hitting the pipe with a Liquid Nutrition in hand! www.torahbright.com
  • Chris Carmichael: Founder and CEO of Carmichael Training Systems, Inc. (CTS), Carmichael was a U.S. Olympian in 1984 and member of the 7-Eleven Pro Cycling team. Named the U.S. Olympic Committee's Coach of the Year in 1999, he formed CTS in 2000 to make world-class coaching accessible to athletes of all ability levels. www.trainright.com
  • Elaine Hastings: Founder of Associates in Nutrition Therapy, Hastings is a registered dietician, nutritionist and a leader in the health care industry. She's passionate about healthy living and shares in Liquid Nutrition's mission to enlighten and educate our community that eating and living healthy is fun, easy, quick and delicious. www.elainehastings.com

SOURCE Liquid Nutrition Group Inc.

For further information:

For more information, photos or to request an interview with Steve Nash, Russell Martin, Matt Ryan, Suzann Peterson, Torah Bright, Elaine Hastings or Chris Carmichael, please contact:

Pamela Singh

Korrelation Communications
(647) 393-7267
pamela.singh@korrelation.ca

Glenn Young

Liquid Nutrition Group Inc.
(416) 436-0884
glennyoung@liquidnutrition.ca

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Liquid Nutrition Group Inc.

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