Next Generation Facial Fillers Approved in Canada

JUVÉDERM® VOLIFT® with Lidocaine, provides soft and natural-looking results

MARKHAM, ON, Sept. 29, 2014 /CNW/ - The science of beauty continues to evolve with advancements like Juvéderm® VOLIFT® with Lidocaine, for the treatment of nasolabial folds1 (smile lines or the lines that run vertically from the bottom of the nose to the corners of the mouth). Juvéderm® VOLIFT®, specially designed using VYCROSS® technology, is an innovative new gel formula that gives skin a smooth, natural-looking appearance,2 with results that may last up to a year.3

"Canadian women are embracing the benefits that come with age, like maturity and wisdom, but not the lines, especially those around the mouth which can make them look sad, angry or older," says Dr. Vince Bertucci, dermatologist and President-Elect of the Canadian Dermatology Association. "Women want to look as young and confident as they feel on the inside, which is one of the reasons behind the increasing demand for facial fillers."

Over time skin becomes thin and slackens as facial volume and skin elasticity are gradually lost, resulting in deep skin depressions and the formation of smile lines.4  So it is not surprising according to research, one in five Canadian women is bothered by their smile lines,5 and these concerns increase with age, with one in four women in their 50's concerned about smile lines.6 Furthermore, 60 per cent of women say they're somewhat to extremely bothered by lines, wrinkles and/or folds in the mid-face around the cheeks and mouth.7

Restore the Fullness of Youth

"While anti-aging skin care products can address some of the signs of aging, like skin texture changes and fine lines and wrinkles, when it comes to volume loss and sagging skin, facial fillers are a better choice," says Dr. Bertucci.

Juvéderm® VOLIFT® is specially designed using VYCROSS® technology to soften and gently restore natural-looking shape to smile lines.[8] Facial fillers are one of the most popular and fastest growing cosmetic procedures in North America and around the world, with more than 1.8 million treatments performed in North America last year alone, a 31.5 per cent increase over 2012.9 What's more, worldwide, more than three million facial filler treatments were administered in 2013.10

The Juvéderm® Family of Facial Fillers

Juvéderm® VOLUMA®, Juvéderm® VOLBELLA® and now Juvéderm® VOLIFT®, are all made from hyaluronic acid – a naturally occurring sugar in the body.11 These products instantly smooth lines and wrinkles and restore lost volume in the skin. Whether it be for lips, cheeks or mid face each product is specially designed to smooth lines and enhance the skin for an overall refreshed look. Treatments can also be combined and customized to meet the specific needs of each individual.12 In fact, the effectiveness of Juvéderm® VOLUMA® with Lidocaine was recently recognized by Allure Magazine as one of the top Beauty Breakthroughs for 2014.13

"One of the biggest trends today is full facial rejuvenation," says Dr. Bertucci.  "From cheeks to smile lines to lips, fillers such as those in the Juvéderm ® VYCROSS® collection allow us to treat multiple areas of the face together, and not in isolation, for an overall refreshed, natural look."

Seeing Is Believing

For women looking to learn more about their treatment options, the new Juvéderm ® Visualizer 3D app allows them to visualize what they could look like if treated with Juvéderm® facial fillers. 

The app is coming soon and will be downloadable free of charge on iTunes.  To test drive potential looks:    

  • Upload a photo to produce a 3D image of your face that can be rotated and viewed from all angles
  • Apply and adjust more than 10 Juvéderm® treatment effects*
  • View and share virtual Before and After pictures with friends and/or a doctor

*App is intended for illustrative purposes only. Actual treatment results may vary.

Safety Information

As with any medical procedure, there is always a risk of unwanted side effects with HA facial filler treatments. Patients should speak with their doctor about the benefits and risks of any procedure. Most side effects are normally short-lived and often relate to the injection procedure. Following injection, there may be redness, swelling, pain, or bruising around the injection area.

The JUVÉDERM® range of facial fillers should only be administered by a trained and qualified medical aesthetics healthcare practitioner.  For more information or to find a doctor, visit www.Juvederm.ca.

About Allergan, Inc.

Allergan is a multi-specialty health care company established more than 60 years ago with a commitment to uncover the best of science and develop and deliver innovative and meaningful treatments to help people reach their life's potential. Today, we have approximately 11,700 highly dedicated and talented employees, global marketing and sales capabilities with a presence in more than 100 countries, a rich and ever-evolving portfolio of pharmaceuticals, biologics, medical devices and over-the-counter consumer products, and state-of-the-art resources in R&D, manufacturing and safety surveillance that help millions of patients see more clearly, move more freely and express themselves more fully. From our beginnings as an eye care company to our focus today on several medical specialties, including eye care, neurosciences, medical aesthetics, medical dermatology, breast aesthetics, and urologics, Allergan is proud to celebrate more than 60 years of medical advances and proud to support the patients and customers who rely on our products and the employees and communities in which we live and work. For more information regarding Allergan, go to: www.allergan.ca.

References
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1 JUVÉDERM® VOLIFT® with Lidocaine Canadian DFU Allergan 2014
2 Data on file, Allergan
3 Data on file, Allergan
4 Raspaldo H. J Cosmet & Laser Ther, 2008; 10:134-142.
5 Leger Marketing Survey. The survey was completed online from January 21st to January 30th, 2013 using Leger Marketing's online panel, LegerWeb, with a sample of 867 Canadian women between the ages of 30 and 60. A probability sample of the same size would yield a margin of error of +/- 3.3%, 19 times out of 20
6 Ibid
7 2013 American Society for Dermatologic Surgery (ASDS) Consumer Survey on Cosmetic Dermatologic Procedures. Data were collected from 6,350 consumers through a blind online survey in spring, 2013.
8 JUVÉDERM®  VOLIFT®  DFU
9 American Society for Aesthetic Plastic Surgery.
http://www.surgery.org/media/news-releases/the-american-society-for-aesthetic-plastic-surgery-reports-americans-spent-largest-amount-on-cosmetic-surger (Accessed August 11, 2014)
10 International Society of Aesthetic Plastic Surgery.
http://www.isaps.org/Media/Default/global-statistics/2014%20ISAPS%20Global%20Stat%20Results.pdf (Accessed August 11, 2014)
11 Raspaldo H. J Cosmet & Laser Ther, 2008; 10:134-142.
12 JUVÉDERM®  Vycross VOLIFT®  Brochure
13 Allure.com. Last accessed September 15, 2014.

SOURCE: Allergan

For further information: Sheba Zaidi, szaidi@environicspr.com, 416-969-2652


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