New Website Helps Canadian Women Steer Health in a New Direction

howreyou.com provides instant access to personal and family health advice

TORONTO, March 6, 2013 /CNW/ - Who told you to chew your food before Dr. Oz started giving advice on TV? Your grandmother did.

Who do you confide in when you're worried about your health? Likely, your mother.

Who tells you when it's time to lose a little weight? Odds are, it's your wife.

Look as far back as you can in your family tree and you will see women have looked after the family's health for generations, with nuggets of wisdom passed on from your great-great-great grandmother.

A brand new website, howreyou.com, is a Canadian doctor-endorsed health resource providing women with the information they need to take care of themselves and their loved ones.

Studies conducted by IDS Canada, a global provider of health information, overwhelmingly validate that women are the stewards of the Canadian family's well-being. In fact, 78% of people who obtain health information from their family doctor's office are women. They are crucial conduits for health information.

"Women are interested in a wide array of information, relevant to the different people in their lives, whether it's information on how to boost their toddler's immune system, or how to have more energy and perform better at work, or even ways to encourage the men in their family to start taking their cholesterol seriously," says Lisa Tulipano, howreyou.com Brand Manager. "howreyou.com is the perfect health resource for the time-strapped modern woman. By making vetted health information from family doctors' waiting rooms available online, women across Canada can read and share relevant health information whether they are at work, running errands, or doing any one of the million things they need to accomplish during the day."

howreyou.com is developed by IDS Canada -- a healthcare communications company whose programs reach approximately 6 million consumers monthly and 8,000 healthcare professionals across the country. The company has a proven track record in the industry, with a growing presence in over 60,000 doctors' waiting rooms around the world. By establishing and maintaining trusting relationships with Canadian physicians, IDS Canada has been able to provide reliable health material in doctors' waiting rooms for over 13 years. Dr. Thomas Durcan, an Ontario-based family physician, has supported IDS Canada's patient information programs for years and particularly, the material supplied through the how're you? brochure program. "The brochures provided by IDS Canada give my patients relevant and credible information and the how're you? display unit makes it that much more likely for the patients to pick up the material. By making this material available online, my patients can access timely health information which we can then discuss on their next visit," he added.

The content on howreyou.com is written by healthcare professionals and nutrition experts, ensuring the material remains reliable and current as if you had just picked it up from your family doctor's office. The information available on the website focuses on health and wellness, with an emphasis on preventative care.

"howreyou.com does not provide a virtual diagnosis, we didn't want to build another site that gives people an excuse to skip a doctor's visit," says Tulipano. "There is no equivalent to the expertise and diagnosis of your physician. This site is designed to complement that relationship, providing tools for patients to have a more informed dialogue with their doctors, allowing them to work together to find solutions most suited for their needs."

The women in your life know a proactive approach is the best route to a healthy lifestyle. With daily articles on healthy eating, children's care, women's and men's health, among others, howreyou.com is a perfect resource for them to help safeguard their family's health.

SOURCE: IDS Canada

For further information:

or to schedule an interview with Lisa Tulipano, Brand Manager at IDS Canada, please contact:

Marela Lucero-Lee
PUNCH Canada
T:  416-360-6522 x 283
E: Marela@punchcanada.com

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IDS Canada

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