howreyou.com provides instant access to personal and family health advice
TORONTO, March 6, 2013 /CNW/ - Who told you to chew your food before Dr.
Oz started giving advice on TV? Your grandmother did.
Who do you confide in when you're worried about your health? Likely,
Who tells you when it's time to lose a little weight? Odds are, it's
Look as far back as you can in your family tree and you will see women
have looked after the family's health for generations, with nuggets of
wisdom passed on from your great-great-great grandmother.
A brand new website, howreyou.com, is a Canadian doctor-endorsed health resource providing women with the
information they need to take care of themselves and their loved ones.
Studies conducted by IDS Canada, a global provider of health
information, overwhelmingly validate that women are the stewards of the
Canadian family's well-being. In fact, 78% of people who obtain health
information from their family doctor's office are women. They are
crucial conduits for health information.
"Women are interested in a wide array of information, relevant to the
different people in their lives, whether it's information on how to
boost their toddler's immune system, or how to have more energy and
perform better at work, or even ways to encourage the men in their
family to start taking their cholesterol seriously," says Lisa
Tulipano, howreyou.com Brand Manager. "howreyou.com is the perfect health resource for the time-strapped modern woman. By
making vetted health information from family doctors' waiting rooms
available online, women across Canada can read and share relevant
health information whether they are at work, running errands, or doing
any one of the million things they need to accomplish during the day."
howreyou.com is developed by IDS Canada -- a healthcare communications company whose
programs reach approximately 6 million consumers monthly and 8,000
healthcare professionals across the country. The company has a proven
track record in the industry, with a growing presence in over 60,000
doctors' waiting rooms around the world. By establishing and
maintaining trusting relationships with Canadian physicians, IDS Canada
has been able to provide reliable health material in doctors' waiting
rooms for over 13 years. Dr. Thomas Durcan, an Ontario-based family
physician, has supported IDS Canada's patient information programs for
years and particularly, the material supplied through the how're you? brochure program. "The brochures provided by IDS Canada give my patients
relevant and credible information and the how're you? display unit makes it that much more likely for the patients to pick up
the material. By making this material available online, my patients can
access timely health information which we can then discuss on their
next visit," he added.
The content on howreyou.com is written by healthcare professionals and nutrition experts, ensuring
the material remains reliable and current as if you had just picked it
up from your family doctor's office. The information available on the
website focuses on health and wellness, with an emphasis on
"howreyou.com does not provide a virtual diagnosis, we didn't want to build another
site that gives people an excuse to skip a doctor's visit," says
Tulipano. "There is no equivalent to the expertise and diagnosis of
your physician. This site is designed to complement that relationship,
providing tools for patients to have a more informed dialogue with
their doctors, allowing them to work together to find solutions most
suited for their needs."
The women in your life know a proactive approach is the best route to a
healthy lifestyle. With daily articles on healthy eating, children's
care, women's and men's health, among others, howreyou.com is a perfect resource for them to help safeguard their family's
SOURCE: IDS Canada
For further information:
or to schedule an interview with Lisa Tulipano, Brand Manager at IDS Canada, please contact:
T: 416-360-6522 x 283