New Travel Guide for Wine Country Ontario Launched

Available at the LCBO with Food & Drink Magazine

NIAGARA, ON, May 31, 2011 /CNW/ - Unearthing Ontario's local wine story has never been so exciting thanks to the newly launched 2011 Wine Country Ontario Year-Round Travel Guide. Released at wineries on May 20th, 2011, the new guide offers extensive information and travel tips on the best hidden gems including breathtaking scenery, regional cuisine and great tasting local wines - any time of year.

This year's guide includes 82 winery properties from the province's four primary wine destinations - Lake Erie North Shore & Pelee Island, Niagara Escarpment & Twenty Valley, Niagara-on-the-Lake and Prince Edward County, in addition to a number of wineries from surrounding regions. An easy-to-use pull-out Wine Route Map along with an overview of each winery makes the Guide one of the most popular tools for first time visitors and seasoned travelers alike.

The Wine Country Ontario Travel Guide is essential for making the most when planning excursions to Ontario wineries. With warm hospitality, wineries welcome consumers to visit and become part of the community, meet the winemakers and grape growers, take in the landscape, the cuisine - the whole unique experience that makes Ontario wines so special.

"Inspiring over 1 million visitors per year, wine country tourism is a valuable asset for our province and supports our goal of making Ontario the number one choice for travellers. This new guide will help showcase the magnificent features of Wine Country Ontario, drawing visitors to experience its beauty first-hand," says the Hon. Michael Chan, Minister of Tourism and Culture.

Throughout the year, copies of the guide will be available at winery locations and Ontario Tourism & Information Centers (OTIC). In June, it will be distributed in most Food & Drink magazines available at many LCBO stores. Consumers can also order a free copy of the guide by calling 1-800-ONTARIO or view an easy to use flip-through electronic version at www.winecountryontario.ca.

Also new for 2011 - Visitors can now access the Wine Country Ontario mobile web app viewable when you visit www.winecountryontario.ca on most smartphones. This invaluable tool allows consumers to sort information by region, winery, wine, accommodations, restaurants and other attractions while they are travelling.

Wine Country Ontario is dedicated to promoting Ontario's wine-growing regions—from the wines and wineries themselves to the complete experience of each destination: local cuisine, year-round activities and warm hospitality. Wine Country Ontario promotes Ontario's vintners and the unique qualities of our authentic, 100% VQA wines. 

SOURCE Wine Country Ontario

For further information:

Media contact:         
Magdalena Kaiser-Smit
Director of Public Relations - Marketing & Tourism
Wine Council of Ontario for "Wine Country Ontario"
www.winecountryontario.ca
Twitter @winecountryont
905-562-8070 ext. 228
Cell: 905-246-1922
Magdalena@winesofontario.org

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Wine Country Ontario

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Wine Council of Ontario

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