MONTREAL and TORONTO, Feb. 17 /CNW Telbec/ - The Institute for
Optimizing Health Outcomes and sanofi-aventis Canada are pleased to
announce their partnership in a training program in Canada designed for
healthcare practitioners who want to help patients better manage their
chronic conditions. Modeled on successful "health coaching" programs
in Australia, USA, and other countries, this new initiative will
complement peer-led self management programs.
Statistics from the World Health Organization show that 50% of patients
with chronic disease do not adhere to doctor recommended therapies and
do not follow good health practices, such as eating healthy,
exercising, and obtaining adequate sleep.1 This new program will assist healthcare professionals in addressing the
motivational challenges often seen with patients with chronic disease
to take charge of their own health and adhere to healthy practices.
"Sanofi-aventis is focused on the needs of patients and on ways to
improve their quality of life," says Hugh O'Neill, CEO and President of
sanofi-aventis Canada. "Our partnership with the IOHO is part of our
concerted effort to work more holistically with healthcare
practitioners to ensure that all components of healthcare -
practitioners, clinics, policy makers, insurers, etc., work together to
improve patient health, prevent illness and reduce the burden on our
current healthcare system."
Sanofi-aventis and IOHO will officially launch their new training
program in the spring of 2011. Close to 100 Canadian healthcare
professionals participated in the pilot training at pre-launch sessions
in Toronto, Montreal and Calgary in January and February of this year.
Based on feedback, the new health coaching program will be specifically
designed for healthcare practitioners, including nurses, registered
pharmacists, physicians, nutritionists, health psychologists and
physician assistants across all disease states in the Canadian
"Our goal is to design a health coaching program with professional
certification and key outcome measures," states Durhane Wong-Rieger,
President of the Institute for Optimizing Health Outcomes. "For the
past several years we have been training patients in self-management
and are delighted to offer this comprehensive, evidence-based support
program for healthcare professionals".
More information on sanofi-aventis and IOHO's new training program and
future training dates can be found on IOHO's website at www.optimizinghealth.org.
About Institute for Optimizing Health Outcomes
The Institute for Optimizing Health Outcomes is a not-for-profit
organization based in Toronto, Ontario. We bring together individuals
and organizations with the commitment, experiences, and expertise to
bring the vision of optimal health to reality. The Institute for
Optimizing Health Outcomes serves as a catalyst and enabler for
patient-centered programs, education, research and advocacy to improve
care, treatment and support for all persona at risk for or living with
health conditions. Our partners include patient organizations,
healthcare institutions, government and industry.
Sanofi-aventis, a leading global pharmaceutical company, discovers,
develops and distributes therapeutic solutions to improve the lives of
Sanofi-aventis is represented in Canada by the pharmaceutical company
sanofi-aventis Canada Inc., based in Laval, Quebec, and by the vaccines
company Sanofi Pasteur Limited, based in Toronto, Ontario. Together
they employ more than 2,000 people across the country. With combined
R&D investments of $181.6 million in 2009, they are leaders in Canada's
biopharmaceutical sector, a critical knowledge-based industry that
generates jobs, business and opportunity throughout the country.
1 World Health Organization, WHO Drug Information Vol 21, No. 1, 2007, http://whqlibdoc.who.int/druginfo/21_1_2007.pdf
For further information:
Institute for Optimizing Health Outcomes