New sport court in Vancouver's inner-city helps build active leaders

Coca-Cola Canada's investment of $350,000 for a sport court
celebrates community and the Olympic legacy

VANCOUVER, Nov. 17, 2011 /CNW/ - With the swoosh of a basketball, youth and families helped unveil a new sport court in Vancouver's inner-city. This new sport court is the result of a $350,000 investment made by Coca-Cola Canada during the Vancouver 2010 Olympic and Paralympic Winter Games.

The outdoor sport court, which consists of a basketball and ball hockey court, provides local youth and families the opportunity to be active and participate in sport in their own neighbourhood. This investment was developed after extensive consultation with the community, including local youth who were key members of the advisory committee.

The sport court is located at Raymur Avenue and Union Street on land donated by the Province of BC and managed by BC Housing.  "This sport court will give children living at Stamps Place and in the surrounding neighbourhood a safe, healthy environment to play," said Rich Coleman, Minister Responsible for Housing. "The Province is a proud partner in this project and I want to thank everyone involved with bringing this basketball and ball hockey court to the community."

In addition to building the sport court, Coca-Cola Canada is providing three years of financial support to Ray-Cam Co-operative Centre for youth programming, coaching and a variety of sports clinics. These activities include leadership programming, where older youth are paired with younger participants to assist counselors of programs and clinics. They are also being trained to help facilitate the running of the sport court.

"The sport court is just the beginning. We have over 30 youth already learning and practicing leadership skills in programs," said Steve Bouchard, president, Ray-Cam Co-operative Centre. "The results of this investment will be felt for generations to come. We are excited to have this support from Coca-Cola Canada and the many community members who made this possible."

"This is so much more than just a place to play sports, it is a place to hang out, grow and learn together," said James Naknakin youth advisory committee member.

Additionally, 7,000 toques made from the actual Coca-Cola PET plastic bottles collected at the 2010 Winter Games venues were provided to Ray-Cam Co-operative Centre for distribution to local residents. These black toques were manufactured and produced by Eco/// Apparel, a local Vancouver-based company and include material made from 100 percent recycled bottles.

"We recognize the health of our business is directly linked to the health of the communities in which we operate," said Dan Jeffries, vice-president, Field Operations,   Western Canada, Coca-Cola Canada. "We are proud to support the local youth and families, and join them today to celebrate this investment within this community."

The sport court project was made possible with the support of Ray-Cam Co-operative Centre, the Province of British Columbia, BC Housing, the Vancouver Board of Parks and Recreation, and 2010 Legacies Now.

About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people in more than 50 facilities, including seven production facilities, across Canada. We offer a wide variety of non-alcoholic brands; these beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks, coffees and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd.

Image with caption: "Dan Jeffries, Coca-Cola Canada (right) asks James Naknakin, member of the youth advisory team for a new sport court in Vancouver's inner-city, to take the first shot at the basket on opening day. The court is the result of a $350,000 investment made by Coca-Cola Canada during the Vancouver 2010 Olympic and Paralympic Winter Games. (CNW Group/Coca-Cola Canada)". Image available at: http://photos.newswire.ca/images/download/20111117_C7043_PHOTO_EN_6798.jpg

SOURCE Coca-Cola Canada

For further information:

Media Inquiries - Please Contact:

Baljit Lalli
Manager, Public Affairs & Communications - Western Canada
Coca-Cola Refreshments Canada
Tel: 604-523-7558
E: baljitlalli@coca-cola.com

Anita Webster
Environics Communications
Tel: 604-732-7035
Mobile: 604-313-6568
E: anita@anitawebstercommunications.com

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