Coca-Cola Canada's investment of $350,000 for a sport court
celebrates community and the Olympic legacy
VANCOUVER, Nov. 17, 2011 /CNW/ - With the swoosh of a basketball, youth
and families helped unveil a new sport court in Vancouver's inner-city.
This new sport court is the result of a $350,000 investment made by
Coca-Cola Canada during the Vancouver 2010 Olympic and Paralympic
The outdoor sport court, which consists of a basketball and ball hockey
court, provides local youth and families the opportunity to be active
and participate in sport in their own neighbourhood. This investment
was developed after extensive consultation with the community,
including local youth who were key members of the advisory committee.
The sport court is located at Raymur Avenue and Union Street on land
donated by the Province of BC and managed by BC Housing. "This sport
court will give children living at Stamps Place and in the surrounding
neighbourhood a safe, healthy environment to play," said Rich Coleman,
Minister Responsible for Housing. "The Province is a proud partner in
this project and I want to thank everyone involved with bringing this
basketball and ball hockey court to the community."
In addition to building the sport court, Coca-Cola Canada is providing
three years of financial support to Ray-Cam Co-operative Centre for
youth programming, coaching and a variety of sports clinics. These
activities include leadership programming, where older youth are paired
with younger participants to assist counselors of programs and clinics.
They are also being trained to help facilitate the running of the sport
"The sport court is just the beginning. We have over 30 youth already
learning and practicing leadership skills in programs," said Steve
Bouchard, president, Ray-Cam Co-operative Centre. "The results of this
investment will be felt for generations to come. We are excited to have
this support from Coca-Cola Canada and the many community members who
made this possible."
"This is so much more than just a place to play sports, it is a place to
hang out, grow and learn together," said James Naknakin youth advisory
Additionally, 7,000 toques made from the actual Coca-Cola PET plastic
bottles collected at the 2010 Winter Games venues were provided to
Ray-Cam Co-operative Centre for distribution to local residents. These
black toques were manufactured and produced by Eco/// Apparel, a local
Vancouver-based company and include material made from 100 percent
"We recognize the health of our business is directly linked to the
health of the communities in which we operate," said Dan Jeffries,
vice-president, Field Operations, Western Canada, Coca-Cola Canada.
"We are proud to support the local youth and families, and join them
today to celebrate this investment within this community."
The sport court project was made possible with the support of Ray-Cam
Co-operative Centre, the Province of British Columbia, BC Housing, the
Vancouver Board of Parks and Recreation, and 2010 Legacies Now.
About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people
in more than 50 facilities, including seven production facilities,
across Canada. We offer a wide variety of non-alcoholic brands; these
beverages include sparkling soft drinks, still waters, juices and fruit
beverages, sports drinks, energy drinks, coffees and ready-to-drink
teas. We're proud to offer some of the most popular brands in Canada
including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada
and Coca-Cola Ltd.
Image with caption: "Dan Jeffries, Coca-Cola Canada (right) asks James Naknakin, member of the youth advisory team for a new sport court in Vancouver's inner-city, to take the first shot at the basket on opening day. The court is the result of a $350,000 investment made by Coca-Cola Canada during the Vancouver 2010 Olympic and Paralympic Winter Games. (CNW Group/Coca-Cola Canada)". Image available at: http://photos.newswire.ca/images/download/20111117_C7043_PHOTO_EN_6798.jpg
SOURCE Coca-Cola Canada
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