Same Festival, Same Vibe!
TORONTO, May 25, 2011 /CNW/ - The Festival Management Committee
(FMC) today announced a new name to the Festival that has captured an
audience of more than 1.2 million people annually on the August long
weekend: The Scotiabank Toronto Caribbean Carnival.
The Scotiabank Toronto Caribbean Carnival (STCC) will be back in July
with the same line up of events featuring the Toronto Mas Band
Association (TMBA), the Organization of Calypso Performing Artistes and
the Pannists, as well as an array of new programming leading up to the
Parade on July 31st.
"This is the 44th year for the Parade, and all of the participants are preparing for
another major turnout of attendees this summer," said Denise Hererra
Jackson, CEO of the FMC. "Rebranding ourselves as the Scotiabank
Toronto Caribbean Carnival allows us to move forward with an exciting
program that will appeal to members of the community of all ages."
"The Festival is an important summer celebration of diversity through
arts and culture in Toronto and as such, is important to the roots of
this city," said Chris Alexander, CFO of the FMC. "The Scotiabank
Toronto Caribbean Carnival will continue to grow and meet the needs of
the attendees, while reinforcing its relationships with the Toronto
community, its sponsors and other stakeholders."
In addition to its commitment of title sponsor, Scotiabank also
announced $10,000 in prizing to be divided among the TMBA, Organization
of Calypso Performing Artistes and the Pannists, based on competitive
"Scotiabank's partnership with the FMC opened an exciting new chapter
for the Bank - given our extensive presence in the Caribbean and the
importance of this event to the City, our customers and our employees,
this event is a natural fit for us," said John Doig, Scotiabank Senior
Vice-President, Toronto Region. "Today we have come together to
reinforce our support for the Festival Management Committee - their
decision to rename the Festival, the Scotiabank Toronto Caribbean Carnival, continues to reflects our diverse and multicultural communities. We're
looking forward to a great festival!"
The STCC has released the official programme for the summer festivities
today, and festival goers will see new additions, including a sports
component featuring athletics of the Rugby League. Programme details
can be found in the backgrounder and a new name and logo will appear in
all marketing materials as well as on the revised interactive website, www.torontocaribbeancarnival.com.
About the Festival:
The Scotiabank Toronto Caribbean Carnival is an exciting three-week cultural explosion of Caribbean music,
cuisine, revelry as well as visual and performing arts. Now in its 44th
year, it has become a major international event and the largest
cultural festival of its kind in North America. As Carnival is an
international cultural phenomenon, the great metropolis of Toronto and
its environs will come alive as the city explodes with the pulsating
rhythms and melodies of Calypso, Soca, Reggae, Chutney, Steel Pan and
Brass Bands. The Festival Management Committee is responsible for the
managing and staging of North America's largest outdoor festival.
Corporate sponsors of this year's festival include: Scotiabank, The
Toronto Star, Sway Magazine, The Grid, CTV, CP24, The Federal
Government of Canada, The Province of Ontario, The City of Toronto,
Tourism Toronto, Mobilicity, The Greater Toronto Airports Authority,
Ontario Place, Royal Ontario Museum, Ontario Science Centre, Toronto
Public Libraries, Yorkgate Mall, Liberty Grand Entertainment Complex &
Liberty Entertainment Group, The Caribbean Camera Newspaper,
Toronto-Lime.Com, and GraceKennedy (Ontario) Inc.
The Festival Management Committee presents Scotiabank Toronto Caribbean
Carnival (STCC) - North America's largest and most exciting summer
Carnival and Festival!
July 16 to August 2, 2011 in the Greater Toronto Area
Offering traditional carnival events, the 2011 STCC features many
expanded programmes and a NEW event - the Toronto Caribbean Carnival Cup - in partnership with the Canada Rugby League.
This year's official 2011 Scotiabank Toronto Caribbean Carnival events
Scotiabank Toronto Caribbean Junior Carnival Official Media Launch - July 5. It's all about the kids. Media will see the new costumes and some of
the children who will be playing Mas down Jane St on July 16th
Location: Yorkgate Mall (Jane and Finch)
Scotiabank Toronto Caribbean Carnival Festival Official Launch - July 12: This is the event that kicks off the festival for both the media and
people working in the downtown core. Brief speeches and lots of
Location: Metro Toronto City Hall's Pecaut Square. Noon.
GTAA Launch - July 15. It's another year for the Greater Toronto Airport Authority
partnership with the Festival Management Committee to promote the
festival at the gateway to the City of Toronto with Caribbean
entertainment and tastings.
Location: GTAA Pearson Airport
Citizenship Ceremony - July 27 Witness new Canadians being sworn in as citizens of Canada with a
welcoming flavour of the Scotiabank Toronto Caribbean Carnival and
Festival. Location: North York Civic Centre
Carnival Art - July 14 to July 31 - A unique display of Carnival costumes and photography capturing
Carnival around the city.
Location: Media Conference at the Royal Ontario Museum (ROM) - July 14 Opening at the
Gladstone Hotel - July 21
Scotiabank Toronto Caribbean Junior Carnival - July 16. 10 am - 2pm the kid's version of the Marquee parade attracting over
30,000 spectators. The parade features 2,000 mini masqueraders, some as
young as two years old. The three-kilometre parade ends at the Yorkgate
Plaza - Jane Finch.
Location: Jane and Finch, North Toronto
CTV/CP24 BBQ - July 21 - It was so successful last year that the festival and CTV have decided
to do it again - a lunch time outdoor BBQ from Queen Street to Richmond
Street that celebrates the festival with costumes, music, and of
course, delicious food. Location: 299 Queen St West, Toronto
Scotiabank Toronto Caribbean Carnival Gala- July 22. An elegant evening at the Liberty Grand that showcases masquerade
models, music, dancing, exotic food, signature drinks - sensational
sights, sounds, and tastes. This is the festival's showcased event,
which attracts well-heeled clientele supporting worthy causes.
Location: Liberty Grand Entertainment CNE Grounds
Calypso Monarch - July 23. After weeks of performances, calypsonians that have made the final cut
will compete in the evening competition for the crown!
Location: Chinese Cultural Centre, 5183 Sheppard Avenue East Scarborough
King and Queen Competition and Show - July 28. A spectacular display of the talent and artistic skill of the
designers and costume builders of the King, Queen, male and female
individual costumes paraded in front of a captivated audience. These
masqueraders compete in costumes that weigh two to three times their
body weight. Location: Allan Lamport Stadium, King and Dufferin
Pan Alive - July 29. This event showcases the talent of steel pan performers ranging in age
from early teens to adults as they perform their original renditions at
the Allan Lamport Stadium. Location: Allan Lamport Stadium, King and Dufferin
Scotiabank Toronto Caribbean Carnival Grand Parade - July 30. 10 am - 6 pm. This is the marquee parade that is the showcase of the
Festival. After months of preparation, masqueraders in colourful and
striking costumes and steelpan bands wind their way from the assembly
area at Exhibition Place along a 3.5 kilometre stretch on Lakeshore
Boulevard. This performance of bejeweled masqueraders continues to
draw millions from all over the world. There is VIP seating in
designated, controlled areas, which will include upgraded seating,
tents, and marketplace. Free outside the review areas.
Location: Exhibition Place, Ontario Place, Lakeshore Boulevard.
Grace Tropical Rhythm Food Festival - Islands Come to the Islands at Ontario Place - July 31 and August 1. All Day Events. Continuing the tropical Caribbean ambience of the festival, cool down on
the south beach of Ontario Place or have fun in the park while enjoying
'de lime' with food, music, dance, and an array of fun activities for
two days. Bahamian Jankanoo bands, ShortKnee performers from Grenada
and the Rhyming chef is the best way to end the long weekend. Enjoy the
Tropical food festival and island hop to tasty, spicy morsels of
Location - Ontario Place
Canada Rugby League - July 31. A new event for rugby fans is adding the sporting dimension to the
festival. The event in Markham will feature a match-up between the
Jamaican International Team and Canada for the first annual Toronto
Caribbean Carnival Cup. March includes a concert featuring artistes from Jamaica.
Location: 743 19th Ave, Fletcher's Field, Markham.
SOURCE Scotiabank - Sponsorships
For further information:
about the programs and events, please visit the festival's official website at www.torontocaribbeancarnival.com
The Scotiabank Toronto Caribbean Carnival Office is located at 263 Davenport Avenue, Lower Level; Toronto, Ontario, Canada, M5R 1E9. Contact info: Tel: 416-391-5608; Fax: 416-391-5693; Email: Stephen@stephenweir.com