New May Family Farms brand debuts with eleven world-inspired Gluten Free chicken deli meat flavours

Canadians can submit brag-worthy sandwich recipes
for a chance to win a "Back to School - Sandwich Shout-Out" Facebook contest

TORONTO, Sept. 12, 2011 /CNW/ - The new May Family Farms brand has launched with a line up of chicken deli meats made with only natural ingredients. The new brand was developed in response to consumer requests for healthier and gluten free deli meat options. The May family that has owned and operated Maple Lodge Farms for more than 50 years and widely regarded as chicken experts, responded by creating this new portfolio brand for Canadian families.  May Family Farms is launching with eleven new gluten-free chicken deli meats that are currently available at major grocery chains across Canada.

May Family Farms produce high quality chicken deli meats, made from a simple recipe of wholesome chicken breast and authentic spices and flavours. This new line-up of chicken deli meats is the only gluten free deli brand to feature eleven unique flavour options ranging from the traditional Smoked flavour to exotic Shawarma.

"As a family-run company, we want to offer Canadian families the best quality products that meet the evolving needs of Canadian families. We know our customers want a greater selection of foods made with wholesome, natural ingredients and this is why we took great care and time to develop a chicken deli meat that truly delivers this.  Even better is the fact that these products are gluten free and taste absolutely delicious", said Luana Guglielmi, Head of Marketing, May Family Farms. "We are creating healthy deli options that Canadians can trust and enjoy."

Made with authentic spice blends which range from traditional to world-inspired, May Family Farms cooked chicken breast is available at the deli counter or pre-packaged in eleven different flavours:

  • Original
  • Smoked
  • Cajun
  • Lime & Herb
  • BBQ Brown Sugar
  • BBQ Hot & Spicy
  • Thai
  • Mediterranean
  • Moroccan
  • Bombay
  • Shawarma

The back to school season requires parents to put in extra effort to prepare inspirational sandwich creations that will please even the pickiest eaters. To celebrate the new chicken deli meat line and commend the sandwich-perfecting efforts of parents everywhere, May Family Farms kicks off the Back to School - Sandwich Shout Out Facebook contest. Canadians are asked to enter their favourite sandwich recipes for a chance to win; a year's supply of the new gluten-free chicken deli meats, a $500 grocery gift card and a gourmet Panini press. Entrants are asked to provide the name of their sandwich recipe, share why the recipe deserves to win and list ingredients and preparation instructions. The contest runs until October 31, 2011. Winners will be announced on Tuesday November 15, 2011.

The winning recipe will also be featured in upcoming May Family Farms promotions. For entry details and to receive a $1 off coupon on May Family Farms new line of chicken deli meat, please visit www.facebook.com/MayFamilyFarms.

High Pressure Protection (HPP)
As industry leaders, May Family Farms uses High Pressure Protection™ technology as the final step in the production of all May Family Farms deli products. It's a revolutionary process in which foods are exposed to extraordinary pressures to disable pathogens.  Foods being processed with this technology are loaded into a water filled vessel and pressurized to 87,000 psi and are maintained that way for three minutes. This intense pressure disables virtually any potentially existing spoilage organism or illness-causing bacteria found within the product and package - not just on the surface. And most importantly it does all this using no chemicals. As an added benefit, foods processed using this technology remain unaltered in any way - flavour, texture and nutrients are retained and food tastes fresh longer.

About May Family Farms
May Family Farms is a mark of family-owned company Maple Lodge Farms, situated on the same land that the May Family settled on in 1834 in Norval, Ontario. Established more than 50 years ago, the goal of this family has always been not just to meet industry standards but to exceed them. The company is continually developing new, innovative and nutritious chicken products. For information on the May Family Farms new deli launch visit www.DeliPerfected.com.

 

SOURCE May Family Farms

For further information:

Jennifer Alsop-Lee / Ginger Shewell
Media Profile
416-504-8464
jennifer.alsop-lee@mediaprofile.com  / ginger.shewell@mediaprofile.com

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