New Consumer Brand for Local Wine

NIAGARA, ON, April 27 /CNW/ - The Wine Council of Ontario has launched the most sweeping transformation of the industry's consumer-facing brand since it started promoting Ontario wine and wineries in 1974. The new brand "Wine Country Ontario" allows for consumers to gain an immediate sense that a bottle of Ontario wine is not just a bottle of wine.

"Our new brand is an expression of the entirety of the Ontario wine-country experience: how the wine tastes, where it's made, how it marries with local food, and how it reflects the overall lifestyle of each region," said Ed Madronich, Chair of the Wine Council and proprietor of Flat Rock Cellars. "It also unites us and solidifies the pride we share in developing and promoting our collective wine story."

With a fresh new look and consumer messaging, this compelling new brand evokes a sense of place and invites consumers to experience and learn why local tastes better.

"Our consumer brand is one of our most prized assets and the value it brings to the Ontario wine industry is immeasurable" said Hillary Dawson, President of the Wine Council of Ontario. "Our customers and our industry can easily connect with our personality and what the brand stands for - passionate, pioneering, welcoming, confident and proud. We are excited about its potential to support and promote the communities, products and regions we're so proud to be part of. This new brand will bring the full wonder of the Ontario wine-country experience to life."

The new brand was developed while engaging consumers, industry stakeholders, trade and media. Collectively, after examining who we are and what we do best, we have arrived at this wonderful place called Wine Country Ontario.

For more information please contact Magdalena@winesofontario.org or visit www.winecountryontario.ca.

Wine Country Ontario is dedicated to promoting Ontario's wine-growing regions—from the wines and wineries themselves to the complete experience of each destination: local cuisine, year-round activities and warm hospitality. Wine Country Ontario is a trademark of the Wine Council of Ontario, a non-profit trade association that promotes Ontario's vintners and the unique qualities of our authentic, 100% VQA wines. 

SOURCE Wine Country Ontario

For further information:

Media contact:         
Magdalena Kaiser-Smit
Director of Public Relations - Marketing & Tourism
Wine Council of Ontario for "Wine Country Ontario"
www.winecountryontario.ca
Twitter @winecountryont
905-684-8070 ext. 228
Cell: 905-246-1922
Magdalena@winesofontario.org

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Wine Country Ontario

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