New Companion App Feature Allows Broadcasters to Grab Viewers' Full
OSLO, Norway, April 11 /CNW/ -
Visit never.no at the 2011 NAB Show Booth N3737
VIDEO: Follow the link for a special video behind the scenes preview of
the Synchronized Companion App prototype: http://vimeo.com/20470100
never.no today announced a new feature for its flagship product,
Interactivity Suite (IS), that enables content to be delivered to a
tablet, mobile, or PC in sync with the action on the viewer's
Using the new Synchronized Companion App feature, broadcasters can
easily develop distinctive, branded applications that push/pull
relevant information or entertainment to and from the second screen.
For example, a viewer about to watch the big game on TV might use the
Synchronized Companion App to get details about favorite players pushed
to his or her iPad(R) instantaneously as lineups are announced before
Relevant background information on unscheduled game events, like scores
and penalties, will be available on the iPad as they happen. Likewise,
the viewers might use the application to express their opinion in real
time about a call just made by the referee, and see real-time poll
results displayed on TV.
"With Nielsen reporting that 60 percent of people surf the Web while
watching TV, the Synchronized Companion App offers a huge advantage for
broadcasters," said Lars Lauritzsen, never.no CEO. "Using the new
feature, they can take over the second screen - a tablet, smartphone,
or a PC - and claim the viewer's full attention. This is a significant
opportunity for broadcasters, and we look forward to helping new and
existing customers build creative, viewer-pleasing, and
audience-building synchronized apps."
With Synchronized Companion App it is also possible to increase
advertising airtime value through synchronized ad-support on the second
screen. In time with a TV commercial, consumers will be able to gather
further product and retailer information and even make their ultimate
transaction from the iPad.
Powered by the never.no IS, Synchronized Companion App monitors
frame-by-frame changes in broadcast programming or live production then
uses the changes to trigger delivery of specified content to the second
screen. Because of the IS' extensive integration capabilities and
support for all major protocols, the framework provides an active
return channel to the broadcaster. As a result, tablets, smartphones,
and PCs become perfect peripherals for enabling participation TV,
interactive content, and even remote control.
More information about never.no products is available at http://www.never.no or by phone at +47-22-01-66-20.
never.no's award-winning interactive technology connects broadcasters,
brands, outdoor media owners, and digital screen networks with online
and mobile consumers. By dynamically modifying playout, schedules, and
graphics based on viewer-generated or other internal and external
inputs, the Interactivity Suite is ideal for the converging digital
media market. The versatile never.no product suite works with
traditional TV, Web TV, IPTV, digital signage, and mobile platforms.
never.no technology powers a variety of high-profile interactive
formats, including entire TV channels. In operation since 1999,
never.no has a global customer base including top brands such as Active
Loop Television, Aspiro, CTVGlobeMedia, Etisalat, Music Choice, MyThum
Interactive, Rubicon TV, TV Norge, TV2, and Viasat. More information
about never.no products is available at http://www.never.no.
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