Netherlands Board of Tourism and Conventions, Atout France, Air France and KLM Launch "What's Your City-Self?" Promotion

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NEW YORK, Sept. 28, 2011 /CNW/ -- Today, the Netherlands Board of Tourism and Conventions (NBTC), Atout France, the France Tourism Development Agency (Atout France), Air France (airfrance) and KLM (klm) announced the launch of the new social media promotion, What's Your City-Self?

Are you a fashionista or an avid art lover? A design aficionado or a foodie? Whatever your style, you may be surprised to find out whether Paris or Amsterdam is the perfect city for you! Until October 26, 2011, the national tourist boards of France and The Netherlands as well as Air France and KLM, aim to help US and Canadian travelers discover the unique character that each of these cities have to offer.

"Travelers from the US and Canada often don't realize how close Amsterdam and Paris are to each other," explains Conrad van Tiggelen, Director, North America for NBTC. "By finding out your unique city-self through our joint Facebook application, we're hoping travelers will be inspired to visit either destination this fall."

By answering five questions, travelers can find out if they have more in common with Paris or Amsterdam. Once they have uncovered their city identity, travelers will be given itineraries and detailed information on what attractions to visit on their next trip to either Paris or Amsterdam.

But not everyone will have to choose between these two amazing destinations! By entering the quiz through the NBTC, Atout France, Air France or KLM Facebook pages, contestants are automatically entered for the chance to win one grand prize trip for two and experience the best of both cities--two nights in Paris and two nights in Amsterdam, including complimentary air transportation on both Air France and KLM.

"With flights from 15 North American cities to Paris and 13 North American cities to Amsterdam, we are delighted to offer our passengers so many choices to visit these two exciting destinations," said Patrick Roux, Senior Vice President Air France and KLM for the Americas.

"Paris and Amsterdam are two of the most popular and distinctive destinations in Europe. There are so many reasons to visit both cities that we hope this Facebook page will help fans decide which city to pick first. Of course our advice would be to pick both, Air France and KLM make it so easy," said Anne-Laure Tuncer, Director ATOUT FRANCE USA.

Entries will be accepted until October 26, 2011 and are open to US and Canadian residents only. Terms and conditions apply. For more information, please visit Holland, France, Air France or KLM's US Facebook pages.

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    About the Netherlands Board of Tourism and Conventions
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The Netherlands Board of Tourism & Conventions is the leading marketing organization for the promotion of leisure and business travel to and within Holland. NBTC has a worldwide network of eleven offices and two representative offices abroad, with its head office in Leidschendam, near The Hague. For more information, please visit www.holland.com/press, facebook.com/visitholland or @visitholland on Twitter.

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    About ATOUT FRANCE
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Atout France is a government agency whose role is to promote and develop France's tourism sector as a whole. As the French government's sole operator regarding the promotion of all aspects of tourism in France, Atout France provides information to the general public and services and events for tourism professionals. The agency works in partnership with public and private organizations and companies involved in the tourism industry, i.e. over 1200 members representing the whole spectrum of France's tourism sector. Its network is made up of 350 people working in 33 offices in 28 countries.

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    About Air France
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The AIR FRANCE KLM group operates more than 2,470 daily flights out of Paris and Amsterdam to 255 destinations in 105 countries. The AIR FRANCE KLM group currently operates from 14 U.S. gateways and provides service from 125 U.S. cities through joint venture partner Delta. For more information or to purchase tickets, visit www.airfrance.us, call 1-800-237-2747 or contact your travel professional. For deals and the latest information follow Air France on facebook.com/AirFranceUSA and Twitter@AirFranceUS.

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    About KLM
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KLM Royal Dutch Airlines is a worldwide airline company based in the Netherlands. It comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM works very closely with Air France within the AIR FRANCE KLM Group, which exists since the two companies merged in 2004. The AIR FRANCE KLM group operates more than 2,470 daily flights out of Paris and Amsterdam to 255 destinations in 105 countries. The AIR FRANCE KLM group currently operates from 14 U.S. gateways and provides service from 125 U.S. cities through joint venture partner Delta. For more information or to purchase tickets, visit www.klm.us, call 1-800-618-0104 or contact your travel professional. Follow KLM on facebook.com/KLMUSA and Twitter @KLM_US.

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SOURCE Netherlands Board of Tourism and Conventions

For further information: Rosina Shiliwala, PR Director North America, Netherlands Board of Tourism and Conventions, +1-917-720-1287, RShiliwala@holland.com, www.holland.com, Press site: www.holland.com/press; Marion Fourestier, PR Director, Atout France, +1-212-745-0967, marion.fourestier@franceguide.com; Claire Jacobs, Media Relations, Air France and KLM U.S.A., +1-212-830-4012, cljacobs@airfrance.fr Web Site: http://www.holland.com/press http://www.airfrance.us http://www.klm.us

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