NATIONAL Public Relations hires Catherine Cano as managing partner of its Toronto office

TORONTO, May 10 /CNW Telbec/ - Jean Pierre Vasseur, president and CEO of RES PUBLICA Consulting Group, is pleased to announce the appointment of Catherine Cano, a senior consultant and media executive, as managing partner of the Toronto office of NATIONAL Public Relations. Prior to her appointment, effective June 6, Ms. Cano was director of program development at CBC News.

Montreal-based RES PUBLICA is the parent company of NATIONAL, Canada's largest public relations firm with eleven offices across the country and abroad.

Ms. Cano has had senior executive roles in some of the world's most prestigious media organizations. Her experience extends across all platforms. She was involved in the management of some of Canada's most successful news franchises, and particularly news director of SRC (Radio-Canada) News and head of all news channel RDI (Réseau de l'information). She was assistant news director at Al Jazeera English (AJE).

Prior to CBC, Ms. Cano worked as a senior consultant and was president of Canovision, a US-based consulting firm which advised news organizations on strategy, management, ethics, news production and newsroom structure. She is a recognized leader in empowering news organizations in their transition to the digital world and helping them adapt to the changing media industry.

"Ms. Cano is a proven leader, with a profound and global understanding of the rapidly changing world of the full spectrum of media and communications. She is perfectly positioned to lead our Toronto office and work closely with our clients who are looking for deep insight into Canada's rapidly changing communications landscape," said Mr. Vasseur.

As managing partner, Ms. Cano will oversee strategic and operational initiatives, including business development and strategic recruitment. She succeeds John Crean who will now focus exclusively on his role as national managing partner of the Firm.

"We are pleased to welcome Ms. Cano in the senior management team of our Firm and look forward to benefit from her vast and diverse experience," said John Crean.

In her capacity as director of program development at CBC News, Ms. Cano worked on the Corporation's news programming on all platforms - radio, television and digital. In particular, she was responsible for CBC's news coverage of the 2011 federal election campaign.

Ms. Cano oversaw many newsroom changes including the CBC Ottawa broadcast center's multiplatform integration and the renewal of RDI. Her major clients included AJE, the Arabic satellite news channel headquartered in Doha, Qatar. For Al Jazeera, while based in Doha, she played a major role in planning and structuring AJE's newsroom as it was starting to transition to a multiplatform environment.

Prior to her career as a strategic advisor to world-renowned news organizations, Ms. Cano was a journalist and producer and covered world events for SRC and the CBC national news service. Early in her career, she worked on Parliament Hill in the Office of the Leader of the Opposition. Her many awards include two Geminis and the prestigious Michener-Deacon Fellowship.

About NATIONAL Public Relations

NATIONAL is the largest public relations consultancy in Canada with offices located in Victoria, Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Halifax, Saint John, New York and London. The Firm serves leading corporate, government and institutional clients and offers the full range of communications services, including corporate communications, investor relations, public affairs, employee engagement, public consultation and participation, marketing, technology and healthcare communications, as well as digital communications. It offers medical communication services under the name AXON. At the international level, the Firm is affiliated with Burson-Marsteller, a part of WPP Group, the largest communications company in the world.

SOURCE NATIONAL PUBLIC RELATIONS

For further information:

John Crean
NATIONAL Public Relations
jcrean@national.ca
416-209-5831

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