MONTREAL, June 13, 2011 /CNW Telbec/ - This National Blood Donor Week,
Héma-Québec will be paying tribute to the many supporters of the cause
whose generosity saves lives.
"In Québec, 1,000 blood donations are required every day to meet the
health needs of hospital patients. The support and commitment of
donors, volunteers and partners is critical in meeting the constant
challenge. During this special week, we want to emphasize the essential
contribution of thousands of women and men to this vital cause,"
explains Héma-Québec President and CEO, Dr. Jean De Serres.
The fourth edition of National Blood Donor Week, from June 13 to 19,
will begin with the launch of a series of new radio messages and an ad
campaign featuring the generous participation of three well known and
popular Québec personalities.
Actor Julie Perrault, stand-up comedian Rachid Badouri, and author and
actor Louis Morrissette are spending their summer as ambassadors for
the cause of blood donation. Starting today, you will see them on
billboards and bus shelters. They will also be featured in a display
campaign at blood donation sites and on Héma-Québec vehicles.
Friend for Life!
Starting this week, anyone who is enthusiastic about the cause of blood
donation can show their support by displaying a virtual pin on their
Facebook page by visiting www.friendforlife.ca.
There will also be local initiatives to mark a week that is all about
blood donation. As part of the Eureka Festival, from June 17 to 19 the
Association of Blood Donation Volunteers will host an information booth
at the Quays of the Old Port in Montréal, where passersby will be
invited to learn more about blood. On June 15, the Héma-Québec
Foundation and partners RBC and Couche-Tard will officially unveil a
completely new state-of-the-art mobile unit at a ceremony in
In 2008, the federal government passed a bill recognizing National Blood
Donor Week. It coincides with World Blood Donor Day, an initiative of
the World Health Organization (WHO) observed on June 14 by more than 80
countries around the world. Héma-Québec will also respond to WHO's call
to "paint the world red" by symbolically lighting its building façade
in the Saint-Laurent borough of Montréal in red for the entire week.
Héma-Québec aims to efficiently provide adequate quantities of safe,
optimal blood components, substitutes, human tissues and cord blood to
meet the needs of all Quebecers provide and develop expertise along
with specialized and innovative services and products in the fields of
transfusion medicine and human tissue transplantation.
Héma-Québec counts 1,300 employees, some 3,000 blood drives and more
than 300,000 blood donors every year, 16,000 partner volunteers and
more than 500,000 blood products annually delivered to hospitals in
Québec to fulfill patients' needs.
Give blood. Give life.
For further information: