Nanaimo Family Faces Risk of Diabetes Head On

Cash Store Financial's Freedom Run in 6 British Columbia Cities This Weekend

EDMONTON, Sept. 20, 2011 /CNW/ - Cash Store Financial is hosting 32 Freedom Runs across the country with proceeds from these walk/run events supporting diabetes research. This weekend the Freedom Runs take place in the following cities:

  • Nanaimo, BC - September 24 - Westwood Lake Park -3km, 5km
  • Victoria, BC - September 24 - Elk Lake/Beaver Lake Park - 3km, 5km, 10km
  • Vernon, BC - September 24 - Polson Park - 3km & 5 km
  • Kamloops, BC - September 24 - Riverside Park - 3km & 5km
  • South Surrey, BC -  September 25 - Bear Creek Park - 3km & 5km

Leading the first Freedom Run in Nanaimo, BC is race director Sharon Hampton who understands diabetes. Both her grandmother and father were diagnosed with type two diabetes.

"My grandmother had both legs amputated and my dad lost one leg due to diabetic peripheral neuropathy complications," says Hampton.  "My dad ultimately died of a stroke 8 years ago."

Diabetic Peripheral Neuropathy (DPN) is nerve damage that produces pain, tingling, or numbness in the hands, arms, feet and legs and can lead to amputation. 80% of Canadians with diabetes die from heart attack or stroke.

Hampton, who is not diabetic, makes healthier choices based on her family's history of diabetes. "For Me and my husband, who also has a family history of diabetes, it means we can't let down our guard. We have made a number of lifestyle changes to limit the risk of diabetes for our whole family," says Hampton.

Since taking on the role of race director for Cash Store Financial's Freedom Run, Hampton and her family have added exercise to their lives "Now my husband and I walk nightly; we make the effort to go out and be active," says Hampton.

Diabetes affects the body's ability to produce and use insulin, the hormone responsible for turning food into useable energy. The spikes in blood sugar levels cause complications such as: blindness, limb amputation, and organ failure. 9 million Canadians are diabetic or pre-diabetic.

"Diabetes costs the health care system $15 000/year per patient" says ADF-Diabetes Research Executive Director Kathy Fitzgerald and with the global number of diabetics expected to reach 380 million by 2025, it's crucial that we find a cure."

ADF- Diabetes Research is the fundraising body for the Alberta Diabetes Institute (ADI) at the University of Alberta. The ADI is partially behind the 'Edmonton Protocol' which sees healthy islet cells transplanted into diabetes patients.

Visit www.thefreedomrun.ca to pledge or register. Fees are $35 before event day and $40 on event day. For more information email Manager of Philanthropy, Erin Rayner at info@thefreedomrun.ca or call 1-877-418-3511.

Cash Store Financial is the only provider of small sum short-term advances and other financial services in Canada publicly traded on the Toronto and New York Stock Exchanges (TSX:CSF NYSE: CSFS). The Freedom Run was founded in 2009 as part of their commitment to raise $7.5 million for diabetes research. Money raised funds research at the Alberta Diabetes Institute (ADI).

SOURCE The Cash Store Financial Services Inc.

For further information:

Erin Rayner
Manager of Philanthropy, Cash Store Financial
(780) 235-8546/ erin.rayner@csfinancial.ca

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