MONTREAL, May 25, 2011 /CNW Telbec/ - This coming May 31, the Big Bang (www.lebigbang.net) will welcome companies that have set their sights high and whose
combined revenues exceed the half-billion-dollar mark. Some two hundred
participants representing more than one hundred industry players will
attend this gathering at the Centre Mont-Royal to talk sales and
marketing. Movers and shakers of the Quebec ICT industry - from start-ups to companies that have
experienced phenomenal growth, such as Beyond-the-Rack whose mere
handful of employees two years ago has grown to today's complement of
240 - will come together to discuss strategies to drive their growth.
"With a presence in a hundred or so countries and 80% of their workforce
based in Canada, Quebec's small and mid-size ICT companies rely
principally on direct and online sales, stated Nicole Martel, CEO of
the Quebec Technology Association. They are a major economic driver for
which marketing remains a top priority."
This year's feature theme, "New Business models for Customer
Acquisition", will allow participants to explore issues surrounding the
integration of new communication channels, social media, and mobility.
Today's companies are truly experiencing a "Big Bang" that is
compelling them to consider new strategies. How will this impact budget
allocations for sales and marketing? The alignment of sales and
marketing teams? Mobility? How can social media be leveraged to bridge
gaps and help entrepreneurs get closer to new markets?
These are precisely the type of issues the field experts and speakers
gathered for this annual meeting of movers and shakers of the Quebec
ICT industry will address, providing an opportunity to examine possible
solutions, identify trends, and learn from peers who have successfully
implemented creative marketing strategies:
Sales and marketing specialist Ally Motz (Sirius Decisions).
Entrepreneurs Alain Nadeau (Dynacom), Mike Petsalis (Vircom), Nicolas
Arsenault (Inovacom), Denis Lavallée (ex-Nstein Technologies), and Yona
Strategic and tactical experts Alain Boudreau (VSM), Simon Hénault
(Founder of Linkedin Quebec), Sol Tanguay (HEC Montreal), as well as
Michel Ouellet and Thomas Bastien (Morin Public Relations).
Legal experts Nicolas Lassonde from Legault Joly Thiffault who will
discuss Bill C-28, the Fighting Internet and Wireless Spam Act (FISA),
slated to come into effect next summer, as well as Jean-Philippe
Riverin and Florence Lucas from Gowling Lafeur Henderson who will
provide a legal perspective on social media.
New to this year's event is the Technology Pavilion where participants
can go to discover the latest offerings of Alsa Marketing, C2
Innovations, Enode, Gestisoft, HumanIT, Phéromone, and WCIT 2012 (World
Congress on Information Technology).
The organizers wish to thank their Big Bang partners: Solidarity Fund
QFL, Legault Joly Thiffault, Morin Public Relations, VSM, Gowling
Lafleur Henderson, CNW, Xpertdoc, Les affaires.com, K3 Media, Direction
informatique, and Canada Economic Development.
Since 2002, the Quebec Technology Association has been hosting the Big
Bang event, its signature ICT sales and marketing forum, to help
participants improve marketing efficiency. More and more ICT CEOs,
sales and marketing directors, and industry players join in each year
to explore the latest trends and discuss the best sales and marketing
practices with their peers.
In addition, the organizers decided to go "green" and ''techno'' this
year in keeping with the global shift towards more environmentally
friendly events. Consequently, participants will be invited to take
advantage of mobile technologies and social media. A Linkedin group
dedicated exclusively to participants will make it possible to prepare
meetings beforehand; Twitter (#bigbang2011) will serve to initiate
conversations and create on-site interest groups; and, finally, QR
codes will be used to grant access to the mobile site and to the
participant's guide from mobile phones with keyword search
capabilities. There will also be a Mobile-Techno squad on location to
demystify mobile applications and help unlock their full potential.
About the Quebec Technology Association (AQT) The AQT has over 450
members and affiliate members. The Association brings together Quebec
Information and Communications Technology companies, their management
teams, and industry partners. The AQT Growth Accelerator gives them
access to a broad range of services and networking opportunities, while
also facilitating access to the best management and marketing
practices. The AQT calls attention to the challenges specific to the
ICT industry and creates a powerful voice to influence governments and
policy makers. The AQT is one of the main members of TECNA (Technology
Councils of North America), a coalition of North America's leading
technology associations. www.aqt.ca. For more information on the event, please visit: www.lebigbang.net.
SOURCE QUEBEC TECHNOLOGY ASSOCIATION (AQT)
For further information:
AQT - Valerie Danger at 514 874-2667, ext. 118 or firstname.lastname@example.org