«MOUSTAG your friend» - Biotherm Homme Supports the Fight Against Prostate Cancer

MONTREAL, Nov. 1, 2011 /CNW Telbec/ - During the month of November, Biotherm Homme will team up with their Facebook fans to raise awareness on prostate cancer. Starting November 1st, Biotherm Facebook fans will be invited to join the Biotherm Homme team and MOUSTAG their friends for the cause on https://www.facebook.com/BiothermCanada?sk=app_229196860467723

Each fall, the Movember campaign raises money for prostate cancer with its annual month-long moustache growing challenge. This year, Biotherm Homme gets on board by giving $1 for every MOUSTAG uploaded to Facebook.* « With the Moustag campaign, our objective is to raise awareness for prostate cancer, which afflicts 1 in 7 Canadian men, and to raise money for the cause» says Bradley Smith, Marketing Director of Biotherm in North America. «We truly believe in this cause and this is why we are asking our consumers and fans to join their efforts with ours. For that purpose, Biotherm Homme will reward each $15 online donation with a $15 value Aquapower D-sensitive gift set.

About PROSTATE CANCER

  • Prostate cancer is the most common cancer to afflict Canadian men.
  • During their lifetime, 1 in 7 men will be diagnosed with the disease. 
  • Prostate cancer is mostly afflicting men in their 40s.
  • 25,500 men will be diagnosed with prostate cancer this year alone
  • 4,100 men will die of the disease this year.
  • Rates of prostate cancer in men are comparable to rates of breast cancer in women yet less people are aware of it.
  • Over 90% of prostate cancer cases are curable if detected and treated in their earliest stages.

About MOVEMBER
Each year in November, Movember is responsible for the sprouting of moustaches on thousands of men's faces. Launched in Australia in 2004, Movember has run events to raise awareness and funds for prostate cancer. In 2007, events were launched in Ireland, Canada, Spain, the United Kingdom, Israel, and the United States. For more information: http://ca.movember.com/

About BIOTHERM HOMME
Founded in France in 1985, Biotherm Homme is the pioneer and world-leading men's skin care brand in the selective market. For 25 years Biotherm Homme has broken barriers and eliminated taboos by helping men feel comfortable about taking care of their skin. To discover Biotherm Homme skincare product selection: http://www.biotherm.ca/_en/_ca/men/

*up to a maximum of $10,000.


Image with caption: "«MOUSTAG your friend» - Biotherm Homme supports the fight against prostate cancer. (CNW Group/Biotherm)". Image available at: http://photos.newswire.ca/images/download/20111101_C3920_PHOTO_EN_5663.jpg

Image with caption: "«MOUSTAG your friend» - Biotherm Homme Supports the Fight Against Prostate Cancer. (CNW Group/Biotherm)". Image available at: http://photos.newswire.ca/images/download/20111101_C3920_PHOTO_EN_5905.jpg

Image with caption: "«MOUSTAG your friend» - Biotherm Homme Supports the Fight Against Prostate Cancer. (CNW Group/Biotherm)". Image available at: http://photos.newswire.ca/images/download/20111101_C3920_PHOTO_EN_5907.jpg

SOURCE Biotherm

For further information:

#MOUSTAG @BiothermCanada
Biotherm Canada Press Relations
Nadine Lajoie  @NadineBnatural
514-287-4645nlajoie@ca.loreal.com


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