Brand Provides Engine Protection for up to 400,000 kilometers and Cash
Reward for Reaching Milestone
To view the Social Media Release, click here: http://smr.newswire.ca/en/quaker-state/quaker-state-cash-back-bonus-program
BURLINGTON, ON, June 6, 2011 /CNW/ - The makers of Quaker State, the
motor oil well known for providing durable protection, are now giving
motorists cash for using Quaker State and making their cars last. The
Quaker State Cash Back Bonus Program launches today and is designed to
reward consumers who use Quaker State® Ultimate Durability full
synthetic motor oil, Quaker State® Enhanced Durability synthetic blend
motor oil or Quaker State® Higher Mileage Engine™ motor oil with the
cash value of their vehicle when they reach 400,000 kilometers, subject
to certain terms and conditions.
The Quaker State Cash Back Bonus program is being released in
conjunction with the updated Quaker State Lubrication Limited Warranty
program, one of the easiest to use, longest running and most
comprehensive motor oil warranties available to motorists. The new
Quaker State Lubrication Limited Warranty is one of the first lubricant
manufacturer programs that follows the vehicle makers' recommended oil
"For over 20 years now, the Quaker State Lubrication Limited Warranty
has been one of the best motor oil warranty programs on the market. The
tradition of being among the industry's most innovative motor oil
brands continues with the recent changes to the warranty program," said
Chris Hayek, Quaker State Global Brand Manager. "People are keeping
their vehicles longer to maximize the value of what may be their second
largest investment, and the Cash Back Bonus is being introduced to
provide a bonus to them for reaching 400,000 kilometers with the help
of Quaker State specialty motor oil."
There are approximately 825,000 light vehicles with at least 400,000
kilometers on the odometer1, and as the average age of light vehicles on Canada's roadways rises to
8.5years old2, Canadians are paying close attention to the costs for upkeep and
mandatory maintenance of their vehicle. When Quaker State Lubrication
Limited Warranty participants reach the impressive milestone of 400,000
kilometers, the Quaker State Cash Back Bonus rewards them with the book3 trade-in value for their vehicle as listed in "Good" condition a value
of up to $3,000.
"The new Quaker State Cash Back Bonus is designed to reward those
motorists who view their vehicle's mileage as a badge of honour," said
Hayek. "With the yearly cost of owning and operating a vehicle in
Canada increasing more than 8 percent from last year, many consumers
are looking for ways to help keep their vehicles running smoothly
longer, as a way of saving instead of springing for a new vehicle. We
hope those consumers will use the bonus as an incentive to keep their
high-mileage vehicles and maintain them using Quaker State specialty
The Quaker State Lubrication Limited Warranty protects 15 engine parts
from lubricant-related failure and provides motorists' vehicles with
coverage for up to 10 years or 400,000 kilometers, whichever is first.
The Quaker State Lubrication Limited Warranty is free to qualifying
consumers who use Quaker State products. To qualify, consumers'
vehicles must have been manufactured within the last 72 months and have
driven 125,000 kilometers or less at the time of enrollment. Qualifying
consumers can enroll in the Quaker State Lubrication Limited Warranty
program at www.quakerstate.com.
To be eligible for the Cash Back Bonus, consumers must be eligible for
and participate in the Quaker State Lubrication Limited Warranty
program and use one of the Quaker State specialty motor oil products in
the vehicle starting no later than 160,000 kilometers. Consumers will
not be eligible for the Cash Back Bonus if they use Quaker State®
conventional motor oil at or beyond 160,000 kilometers, unless they
meet the requirements of the Grandfather Clause4.
Quaker State motor oils provide consistent protection over the life of
the oil change cycle and are so durable that even after a full drain
cycle, they still pass certain critical industry tests for wear
protection, rust protection and viscosity retention5. Quaker State is one of the first motor oil manufacturers to offer a
warranty program that recommends following the manufacturers'
recommended oil drain intervals, a shift that is intended to provide
consumers with more control in their maintenance schedules.
For more information about the Quaker State Lubrication Limited Warranty
program, Cash Back Bonus Program and the full line of Quaker State
products, visit www.quakerstate.com.
1. DesRosiers Automotive Consultants, Light Vehicle Study, 2010
2. DesRosiers Automotive Consultants; using R.L. Polk Registration
3. Based on Kelley Blue Book Trade-In-Value
4. GRANDFATHER CLAUSE: If you are an existing Quaker State motor oil
customer registered for the Quaker State Lubrication Limited Warranty
program as of June 1, 2011, you have the opportunity to be eligible for
the Cash Back Bonus Program regardless of which type of Quaker State®
motor oil you use.
5. Wear test Sequence IVA ASTM D6891; rust test ASTM D6557; viscosity test
ASTM D445. Always follow the manufacturer's recommendation for oil
About Quaker State®
Quaker State® motor oil has a 70-year history as a leader in consumer
automotive products and vehicle care. Quaker State is among the
industry's most innovative motor oil brands and offers a full line of
products to meet every type of vehicle engine need. Quaker State is one
of the first brands to develop high mileage engine motor oil and the
only brand to market its motor oil product in a clear bottle. For more
information about Quaker State products, please visit www.quakerstate.com.
Quaker State is produced and marketed by Shell Lubricants.
About Shell Lubricants
The term 'Shell Lubricants' collectively refers to the companies of
Royal Dutch Shell plc that are engaged in the lubricants business.
Shell Lubricants companies lead the lubricants industry, supplying
13.4% of global lubricants volume. The companies manufacture and blend
products for use in consumer, heavy industrial and commercial transport
applications. The Shell Lubricants portfolio of top-quality brands
includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell
RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
aKline & Company, "Global Lubricants Industry 2009: Market Analysis and
/NOTE TO EDITORS: Media Assets accompanying this story are available as
SOURCE Quaker State
For further information:
Public Relations, Account Director
Birchall Public Relations
Tel: (905) 338-7600 x105