Motorists using Quaker State Rewarded With Cash Back for Holding Onto Their Vehicles Longer

Brand Provides Engine Protection for up to 400,000 kilometers and Cash Reward for Reaching Milestone

To view the Social Media Release, click here: http://smr.newswire.ca/en/quaker-state/quaker-state-cash-back-bonus-program

BURLINGTON, ON, June 6, 2011 /CNW/ - The makers of Quaker State, the motor oil well known for providing durable protection, are now giving motorists cash for using Quaker State and making their cars last. The Quaker State Cash Back Bonus Program launches today and is designed to reward consumers who use Quaker State® Ultimate Durability full synthetic motor oil, Quaker State® Enhanced Durability synthetic blend motor oil or Quaker State® Higher Mileage Engine™ motor oil with the cash value of their vehicle when they reach 400,000 kilometers, subject to certain terms and conditions. 

The Quaker State Cash Back Bonus program is being released in conjunction with the updated Quaker State Lubrication Limited Warranty program, one of the easiest to use, longest running and most comprehensive motor oil warranties available to motorists. The new Quaker State Lubrication Limited Warranty is one of the first lubricant manufacturer programs that follows the vehicle makers' recommended oil drain intervals.

"For over 20 years now, the Quaker State Lubrication Limited Warranty has been one of the best motor oil warranty programs on the market. The tradition of being among the industry's most innovative motor oil brands continues with the recent changes to the warranty program," said Chris Hayek, Quaker State Global Brand Manager. "People are keeping their vehicles longer to maximize the value of what may be their second largest investment, and the Cash Back Bonus is being introduced to provide a bonus to them for reaching 400,000 kilometers with the help of Quaker State specialty motor oil."

There are approximately 825,000 light vehicles with at least 400,000 kilometers on the odometer1, and as the average age of light vehicles on Canada's roadways rises to 8.5years old2, Canadians are paying close attention to the costs for upkeep and mandatory maintenance of their vehicle. When Quaker State Lubrication Limited Warranty participants reach the impressive milestone of 400,000 kilometers, the Quaker State Cash Back Bonus rewards them with the book3 trade-in value for their vehicle as listed in "Good" condition a value of up to $3,000.

"The new Quaker State Cash Back Bonus is designed to reward those motorists who view their vehicle's mileage as a badge of honour," said Hayek. "With the yearly cost of owning and operating a vehicle in Canada increasing more than 8 percent from last year, many consumers are looking for ways to help keep their vehicles running smoothly longer, as a way of saving instead of springing for a new vehicle. We hope those consumers will use the bonus as an incentive to keep their high-mileage vehicles and maintain them using Quaker State specialty motor oils."

The Quaker State Lubrication Limited Warranty protects 15 engine parts from lubricant-related failure and provides motorists' vehicles with coverage for up to 10 years or 400,000 kilometers, whichever is first. The Quaker State Lubrication Limited Warranty is free to qualifying consumers who use Quaker State products. To qualify, consumers' vehicles must have been manufactured within the last 72 months and have driven 125,000 kilometers or less at the time of enrollment. Qualifying consumers can enroll in the Quaker State Lubrication Limited Warranty program at www.quakerstate.com.

To be eligible for the Cash Back Bonus, consumers must be eligible for and participate in the Quaker State Lubrication Limited Warranty program and use one of the Quaker State specialty motor oil products in the vehicle starting no later than 160,000 kilometers. Consumers will not be eligible for the Cash Back Bonus if they use Quaker State® conventional motor oil at or beyond 160,000 kilometers, unless they meet the requirements of the Grandfather Clause4.

Quaker State motor oils provide consistent protection over the life of the oil change cycle and are so durable that even after a full drain cycle, they still pass certain critical industry tests for wear protection, rust protection and viscosity retention5. Quaker State is one of the first motor oil manufacturers to offer a warranty program that recommends following the manufacturers' recommended oil drain intervals, a shift that is intended to provide consumers with more control in their maintenance schedules.

For more information about the Quaker State Lubrication Limited Warranty program, Cash Back Bonus Program and the full line of Quaker State products, visit www.quakerstate.com.

1. DesRosiers Automotive Consultants, Light Vehicle Study, 2010

2. DesRosiers Automotive Consultants; using R.L. Polk Registration Database 2009

3. Based on Kelley Blue Book Trade-In-Value

4. GRANDFATHER CLAUSE: If you are an existing Quaker State motor oil customer registered for the Quaker State Lubrication Limited Warranty program as of June 1, 2011, you have the opportunity to be eligible for the Cash Back Bonus Program regardless of which type of Quaker State® motor oil you use. 

5. Wear test Sequence IVA ASTM D6891; rust test ASTM D6557; viscosity test ASTM D445. Always follow the manufacturer's recommendation for oil change intervals.

About Quaker State®
Quaker State® motor oil has a 70-year history as a leader in consumer automotive products and vehicle care. Quaker State is among the industry's most innovative motor oil brands and offers a full line of products to meet every type of vehicle engine need. Quaker State is one of the first brands to develop high mileage engine motor oil and the only brand to market its motor oil product in a clear bottle. For more information about Quaker State products, please visit www.quakerstate.com.

Quaker State is produced and marketed by Shell Lubricants.

About Shell Lubricants
The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying 13.4% of global lubricants volume. The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

aKline & Company, "Global Lubricants Industry 2009: Market Analysis and Assessment, 2009-2019.

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:

Photos:

1)     http://smr.newswire.ca/media/articles/1351/cashback-ca.jpg

2)     http://smr.newswire.ca/media/articles/1351/quaker-state-cash-back.jpg

Video: http://www.newswire.ca/en/releases/mmnr/smr/quaker_state_16x9.flv

SOURCE Quaker State

For further information:

Shawna Doyle

Public Relations, Account Director
Birchall Public Relations
Tel: (905) 338-7600 x105
Email: shawna@birchallpr.com

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