Morningstar Introduces Forward-Looking Morningstar Analyst Rating™ for Funds and Global Fund Reports

TORONTO, Nov. 15, 2011 /CNW/ - Morningstar Research Inc., a Canadian subsidiary of Morningstar, Inc. (NASDAQ: MORN), a leading provider of independent investment research, today introduced forward-looking, analyst-driven global fund ratings for approximately 150 Canadian funds. The Morningstar Analyst RatingTM for funds supplements the Morningstar RatingTM for funds, commonly known as the "star rating," which assigns one to five stars based on a fund's past risk and return versus category peers.

The new five-tiered Morningstar Analyst Rating scale has three positive levels-—Gold, Silver, and Bronze—in addition to Neutral and Negative ratings. Analysts arrive at a rating through an evaluation of five key pillars they believe are crucial to predicting the future success of a fund, considering both numeric as well as qualitative factors: People, Process, Parent, Performance, and Price. Morningstar analysts score these five pillars as Positive, Neutral, or Negative, which are then combined for the overall rating.

The Analyst Ratings are not designed to be a market call on an asset class or a prediction of short-term performance, and cannot assess whether a fund is the right fit for an investor's particular portfolio or risk tolerance.

Morningstar reserves the top three tiers, expressed as medals, for funds its analyst team thinks have sustainable advantages that position them well versus peers and/or a relevant benchmark on a risk-adjusted basis over a full market cycle of at least five years.

Don Phillips, president of fund research for Morningstar, said, "The Morningstar Analyst Rating is an important evolution of our fund research. While the rating system is new, our analysts have been producing independent research on funds since the late 1980s. Our quantitative star rating for funds is a backward-looking achievement test, while the new Analyst Rating is more of an aptitude test, signaling to investors our forward-looking perspective on a fund's ability to be a strong investment option over the long haul. As with the star rating, the Analyst Rating is intended to supplement, not replace, investors' due diligence process."

He added, "I started working for Morningstar 25 years ago as our first fund analyst, and we now we have more than 100 fund and ETF analysts worldwide. Our analysts are producing a stunning amount of institutional-quality research that investors and advisors simply can't find anywhere else. The new ratings and in-depth fund reports better surface our analysts' opinions of the strengths and weaknesses of the funds we cover and will help investors identify funds our analysts think highly of and those we don't."

The new Morningstar Analyst Rating scale is as follows:

  • Positive Ratings:
    • Gold: Best-of-breed fund that distinguishes itself across the five pillars and has garnered the analysts' highest level of conviction;
    • Silver: Fund with notable advantages across several, but perhaps not all, of the five pillars—strengths that give the analysts a high level of conviction;
    • Bronze: Fund with advantages that outweigh any disadvantages across the five pillars, and sufficient level of analyst conviction to warrant a positive rating;
  • Neutral: Fund that isn't likely to deliver standout returns, but also isn't likely to significantly underperform; and
  • Negative: Fund that has at least one flaw likely to significantly hamper future performance, and is considered an inferior offering to its peers.

In Canada, the new Analyst Ratings replace the company's "Fund Analyst Picks," a proprietary list of the most-favorite funds chosen by Morningstar's analysts in each investment category. The new ratings represent a more comprehensive effort and expansion of the Analyst Picks, by filling in the middle ground of investment options Morningstar analysts cover.

The new Morningstar Analyst Rating for funds, along with analysis of the five pillars, is now available on Morningstar's investment research website for individual investors, Morningstar.caTM and in Morningstar DirectSM, the company's web-based global investment analysis platform for institutional investors. In December, the new Analyst Ratings for Canadian funds will be available in Morningstar® PALTrak®. The new Global Fund Reports for funds available for sale in Canada will be available in early 2012. Morningstar will roll out the new ratings and reports in other products over the next several months.

Morningstar Canada will also be publishing updated Stewardship Grades for 2011, designed to help investors identify and compare fund companies that do a good job—or a poor job—of aligning their interests with those of fund unitholders. Stewardship Grades have been updated for 26 Canadian fund companies. Of the 26 firms graded, Morningstar identified four companies as industry leaders in terms of stewardship with an A grade, while no fund firms received an F.

The Stewardship Grade goes beyond the usual analysis of strategy, risk, and return. It helps investors assess funds based on the manner in which funds are run; the degree to which the management company's interests are aligned with those of unitholders; and the degree to which unitholders can expect their interests to be protected from potentially conflicting interests of the management company.

Morningstar's fund and ETF analysts cover about 4,400 funds globally, and the company provides data on nearly 120,000 mutual fund share classes. For more information about the Morningstar Analyst Rating for funds, including a fact sheet, video, and FAQ, please visit

About Morningstar, Inc.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offers an extensive line of products and services for individuals, financial advisors, and institutions. Morningstar provides data on approximately 330,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 5 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its registered investment advisor subsidiaries and has more than $167 billion in assets under advisement and management as of Sept. 30, 2011. The company has operations in 26 countries.

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©2011 Morningstar, Inc.  All rights reserved.

SOURCE Morningstar Research Inc.

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Media Contacts:
In Chicago: Margaret Kirch Cohen, +1 312-696-6383 or
In Toronto: Jaime Lyn Aitken, +1 416 484-7868 or


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