MONTREAL, Feb. 1 /CNW Telbec/ - Pheromone and Club Med have created a
space that offers an incredible B2B environment for travel agents in
the United States and Canada. In addition to providing access to all of
Club Med's information products in an easy-to-use, functional and
efficient environment, clubmedagents.ca offers a wide variety of highly useful tools for travel agents who want
to offer their customers the best service possible.
"In 6 months, more than 20,000 North American travel agents registered
for clubmedagents.ca," says Jean Kerboul, Club Med's director of Internet sales and
marketing for North America. "The platform is currently used every day
by more than 500 travel professionals. The numbers confirm how
appropriate the new web strategy developed by the agency Pheromone and
Club Med North America is."
On the heels of the success of the new customer relations management
system that Pheromone put in place last year for Club Med North
America, which made it possible to increase web-generated sales by 40%,
this second phase involved strengthening direct relations between Club
Med and North American travel agents. With clubmedagents.ca, a website especially for them, travel agents have access to tools that
make the reservation process easier, distance training modules, a
library of digital information that can be printed on demand, and, most
importantly, new promotions before anyone! Agents can also personalize
email promotion tools for customers and order brochures in paper and
digital versions or in their iPad application.
"It's highly motivating working for a marketing team that knows that
relationships are at least as important as communication and that
understands the potential of the Internet for interactions," says
Philippe Le Roux, president of the marketing agency Pheromone. "They
have one of the strongest brands in tourism, and Club Med's leadership
shares our obsession with measurable results that are central to an
Internet marketing strategy."
Club Med is constantly reinventing the alchemy of happiness. Today, that
happiness is synonymous with enjoying elegance and luxury together. For
more information visit www.clubmed.com
Through a marketing model based on consumer interactions rather than on
traditional methods of communication, Pheromone (pheromone.ca) has become one of the ten most important advertising and
marketing agencies in Quebec. Its customers are local and international
brands in a variety of sectors, in particular tourism and media.
SOURCE PHEROMONE AGENCE D'INTERACTIONS
For further information:
Tel.: 514 393-3178; 1 877 393-3178; mobile: 514 242-8909