WestJet announces expansion of its rewards programs
CALGARY, Nov. 1, 2011 /CNW/ - WestJet today announced it has made it
even easier for all guests to earn WestJet dollars and be rewarded for
flying with Canada's favourite airline.
Effective today, WestJet has made changes to its rewards programs so all
travellers can enjoy reward benefits.
"When we launched our rewards programs in March 2010, we started on a
small scale specifically targeting a segment of our guests who we
believed would be most interested and most likely to benefit," said Bob
Cummings, WestJet's Executive Vice-President, Sales, Marketing and
Guest Experience. "Feedback from these guests has been very positive,
so we are pleased to announce that the reward programs have expanded
and all of our guests can now earn reward dollars when they fly with
us. Stay tuned for more enhancements in the coming months."
Highlights of the changes include:
Frequent Guest Program members will now start earning with their first
WestJet flight flown and vacation package taken. The $1,500 annual
qualifying spend requirement has been eliminated.
There's no limit to the number of WestJet dollars members can redeem
toward WestJet Vacations packages. The $500 maximum redemption amount
for WestJet Vacations packages has been removed.
All WestJet RBC MasterCard members are now automatically members of the
Frequent Guest Program with the ability to double-dip by earning
WestJet dollars through purchases on their card and by flying with
What hasn't changed is the fact guests can use their WestJet dollars to
travel anytime, anywhere, with no blackout periods. They can even be
used during seat sales.
For more detailed information on the WestJet Frequent Guest Program,
please visit www.westjet.com/rewards.
WestJet is Canada's favourite airline, offering scheduled service
throughout its 71-city North American and Caribbean network. Inducted
into Canada's Most Admired Corporate Cultures Hall of Fame and named
one of Canada's best employers, WestJet pioneered low-cost flying in
Canada. WestJet offers increased legroom, leather seats and live
seatback television provided by Bell TV on its modern fleet of 96
Boeing Next-Generation 737 aircraft. With future confirmed deliveries
for an additional 39 aircraft through 2018, WestJet strives to be one
of the five most successful international airlines in the world.
Connect with WestJet on Facebook at www.facebook.com/westjet
Follow WestJet on Twitter at www.twitter.com/westjet
Subscribe to WestJet on YouTube at www.youtube.com/westjet
For further information:
Robert Palmer, Media Relations, telephone: 1-888-WJ-4-NEWS (1-888-954-6397), email: email@example.com.