More Beauty in Banff National Park, Alberta

Banff National Park Sets the Stage in the 2011 Sports Illustrated Swimsuit Issue

BANFF, AB, Feb. 15 /CNW/ - Trailblazers, photographers and outdoor enthusiasts have been drawn to the natural beauty of Banff National Park for more than 125 years. Captured on film by millions of visitors, rarely has this beautiful landscape appeared as attractive as today within the highly coveted pages of the 2011 Sports Illustrated Swimsuit Issue.  

They say beauty is in the eye of the beholder. Well we say Banff National Park just got a whole lot sexier thanks to the stunning images of some of the world's most beautiful athletes all set in the world's finest national park.

Brazilian surfer Bruna Schmitz, American volleyball player Kim Glass and Paraguayan javelin thrower Leryn Franco are featured among the spectacular backdrop of Alberta's Rocky Mountains, complete with snow-capped peaks and jewel-toned lakes and streams.

"Alberta's Canadian Rocky Mountains are world renowned for breathtaking landscapes," said Bruce Okabe, CEO, Travel Alberta. "This year's Sports Illustrated Swimsuit issue makes our vistas even more beautiful and alluring to visitors."

"Banff National Park is clearly one of the most spectacular destinations in the world," says Julie Canning, president and CEO of Banff Lake Louise Tourism. "We are thrilled that one of the worlds's most widely read and highly anticipated publications selected our backyard to showcase some other natural beauties."

To view the 2011 issue, please visit: http://si.com/swimsuit  

About Banff Lake Louise Tourism
Banff Lake Louise is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership.

About Travel Alberta
Travel Alberta is the tourism marketing agency of the Government of Alberta.

SOURCE Travel Alberta

For further information:

For media inquiries, please contact:

Tulene Steiestol, Senior Manager, Media Relations
Banff Lake Louise Tourism
T: 403.762.0290 ortulene@banfflakelouise.com

Noelle Aune, Executive Director, Public Relations, Media & Events
Travel Alberta
T: 403.669.2947 orNoelle.Aune@TravelAlberta.com


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