CALGARY, Sept. 26, 2014 /CNW/ - Grocery stores from across Alberta have
taken up a fundraising challenge issued by the Real Canadian Superstore® in Moose Jaw Saskatchewan to raise more than $11,000 each for President's Choice® Children's Charity by October 9. Last year the Real Canadian Superstore® in Moose Jaw had the best customer participation rates in Western
Starting September 26, Real Canadian Superstore®, Extra Foods®, Wholesale Club® and nofrills® will start asking for donations at the cash register as part of the
charity's customer campaign. All funds raised will go directly to
nutrition programs aimed to fight childhood hunger, as well as
specialized equipment for children with disabilities.
"This year we are asking our customers to help us raise more than $2.6
million and we're happy to see our top stores from last year
challenging others to do even better," said Peggy Hornell, Executive
Director, President's Choice® Children's Charity. "We're eager to find out whether last year's biggest
contributors will come out on top again."
The three stores with the best participation rates in Western Canada
during last-year's campaign were:
Real Canadian Superstore®, Moose Jaw, Saskatchewan
Baron's nofrills®, Vegreville, Alberta
Extra Foods®, Meadow Lake, Saskatchewan
"We are very grateful when customers make a donation at the cash
register since they help us provide nourishment to children who might
otherwise go the whole day without eating a nutritious meal," said Pam
Jolliffe, President and CEO, Boys and Girls Clubs of Canada. "Our
partnership with President's Choice Children's Charity is an essential
ingredient for the success of our programs across Canada."
Customers aren't the only ones committed to donating, in conjunction
with this year's campaign Loblaw colleagues are aiming to donate $1.7
million. President's Choice® Children's Charity fundraising is just one example of how Loblaw banner
stores continue to play an active role in their communities.
For more information about President's Choice® Children's Charity or to apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918.
About President's Choice® Children's Charity
President's Choice® Children's Charity is celebrating 25 years committed to helping
children across Canada, with a focus on supporting children with
disabilities and fighting childhood hunger. The cost of administration
and operations of the charity is funded by Loblaw Companies Limited,
ensuring that 100 per cent of every dollar donated goes to helping kids
and their families. The charity offers funding across Canada and
dollars are granted in the region in which they are raised. Since 1989,
the charity has awarded more than $100 million, supporting more than
1.8 million children. For more information on the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer,
and the majority unit holder of Choice Properties Real Estate
Investment Trust. Loblaw provides Canadians with grocery, pharmacy,
health and beauty, apparel, general merchandise, banking, and wireless
mobile products and services. With more than 2,300 corporate,
franchised and Associate-owned locations, Loblaw, its franchisees, and
Associate-owners employ approximately 192,000 full- and part-time
employees, making it one of Canada's largest private sector employers.
Loblaw's purpose - Live Life Well - puts first the needs and well-being of Canadians who make one billion
transactions annually in the companies' stores. Loblaw is positioned to
meet and exceed those needs in many ways: convenient locations; more
than 1,050 grocery stores that span the value spectrum from discount to
specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations; no-fee banking with President's Choice Financial®; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands
in Life Brand®, noname® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded
for shopping with the companies.
SOURCE: Loblaw Companies Limited
For further information:
or to schedule an interview:
Loblaw Public Relations on behalf of President's Choice® Children's Charity
(905) 459-2500 x617450