MONTREAL, Nov. 14, 2011 /CNW Telbec/ - COGECO Diffusion and the Montréal
Sacré-Coeur Hospital Foundation today announced they have reached an
agreement under which COGECO will be the media partner for the
Foundation's fundraising activities for a one-year period.
"COGECO Diffusion and its stations 105,7 Rythme FM and 98,5 are pleased
to join forces with the Montréal Sacré-Coeur Hospital Foundation, which
is celebrating its 35th anniversary this year. The Foundation's mission
is to raise funds and provide financial support to the Montréal
Sacré-Coeur Hospital," said Richard Lachance, senior vice-president,
radio, at COGECO Diffusion.
According to Mr. Lachance, it is inspiring to support the activities of
a hospital affiliated with the Université de Montréal and to enable the
Foundation to seek major financial support by providing good visibility
for its partners by broadcasting short radio messages about the
"It's important to forge close ties with the hospital community and to
provide the public with information about issues in healthcare and
various associated topics," added Mr. Lachance. "For the stations of
COGECO Diffusion and their listeners, this is good news indeed."
"The Foundation team is delighted with the partnership agreement we have
just signed. We will now be able to address the public directly over
the radio and raise awareness of our mission and our activities, with
the goal of securing financial support for projects that are deemed to
be priorities by the Montréal Sacré-Coeur Hospital. Our Hospital is our
cause," said Benoit Tremblay, the Foundation's executive director.
ABOUT COGECO DIFFUSION
COGECO Diffusion is the radio broadcasting subsidiary of COGECO Inc. It
operates 13 radio stations across Quebec: 105,7 Rythme FM, CKOI 98,5,
92,5 The Beat and Radio-Circulation in Montreal, FM 93 and 102,9 FM in
Quebec City, CKOI FM Gatineau in Ottawa-Gatineau, CIME FM in
Saint-Jérôme, Rythme FM Sherbrooke and CKOI in Sherbrooke, Rythme FM
Trois-Rivières and CKOI in Trois-Rivières, providing complementary
radio formats that serve a wide range of audiences. COGECO Diffusion is
now one of Quebec's largest radio broadcasters.
ABOUT THE FOUNDATION
The Foundation was established in 1976, by the Congregation of the
Sisters of Providence, with a major bequest by a generous donor. By
providing financial support to the Montréal Sacré-Coeur Hospital, the
Foundation strives to continually improve the delivery of care and
achieve the institution's academic research and teaching mission.
Building on the success and public awareness of its $35-million
2005-2009 major fundraising campaign and the more recent $10-million
campaign for the future integrated trauma center, the Montréal
Sacré-Coeur Hospital Foundation intends to consolidate its
philanthropic leadership in the hospital setting.
SOURCE MONTREAL SACRE-COEUR HOSPITAL FOUNDATION
For further information:
Source: Montréal Sacré-Cœur Hospital
Marianne Bohémier / Caroline Couillard
Morin Relations Publiques
514 289-8688, ext. 250 / 233
firstname.lastname@example.org / email@example.com