Unlimited carrier makes the total cost of BlackBerry ownership more affordable than a cup of coffee, litre of gas or public transit
TORONTO, Sept. 19, 2011 /CNW/ - Staying true to its promise to find
smart, new ways to significantly bring down the cost of wireless,
Mobilicity today revealed that it will launch its best mobile phone
deal to date on Wednesday - a Free BlackBerry Curve 3G smartphone with
the purchase of a 12-month $55 Multi-Month plan.
For only $469.99 - the equivalent of $1.29 a day - the special
gift-with-purchase promotion delivers instant savings of $299.99 (the
current price of the BlackBerry smartphone) and packs unprecedented
value. The plan comes with a year of unlimited local talk, unlimited
text and picture messaging, unlimited data, unlimited global text
messaging, unlimited Canadian and U.S. long distance, voicemail, caller
ID, call waiting, call forwarding, 3-way calling, plus the popular
BlackBerry Internet Service (BIS).
"To anyone who's always dreamed of getting a BlackBerry but couldn't
afford or justify the total cost of ownership, we want you to know that
with Mobilicity the world of BlackBerry is at your doorstep," said
Chief Customer Officer Anthony Booth.
To help give added context to the high value of the offer, he cited
several nominal everyday expenses that are more expensive than the
$1.29 daily cost delivered by Mobilicity's new BlackBerry smartphone
Tim Hortons small coffee - $1.30
Litre of regular unleaded gas in Vancouver - $1.36
Fitness club membership -- $1.56/day (based on monthly membership)
Vancouver Sky Train - $2.66/day (based on monthly Fare Card)
Subway 6" Classic Sub - $3.49
Toronto Transit Commission (TTC) - $3.65/day (based on 12-month Metro
Booth added, "With Mobilicity, you can spend less on your total daily
BlackBerry usage than on your morning coffee. Getting a year of
BlackBerry service for $1.29 a day? Now that's smart," he added
referencing the company's new tagline.
The 12-month $55 Multi-Month plan with Free BlackBerry Curve 3G
smartphone will be available starting September 21st at Mobilicity stores across Canada and at mobilicity.ca for a limited
time, while supplies last for new activations.
About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the
cost of wireless with unlimited talk, text and data plans, affordable
North American coverage, plus popular handsets and smartphones -
without locking customers into contracts or charging extra or hidden
fees. Everything Mobilicity does adds up to a better wireless
experience, not an expensive one. NOW THAT'S SMART.
Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE
Wireless), the company is led by Obelysk, a diversified Canadian
holding company, and Quadrangle Capital Partners, a global investor in
the telecommunications and media sectors. Mobilicity was named one of
Canada's Top 25 Up and Coming Information & Communication Technology
start-ups in 2010 by the Branham Group Inc. Further information about
Mobilicity can be found at www.mobilicity.ca.
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