Mobilicity to launch best smartphone deal yet: Free BlackBerry Curve 3G smartphone with 12-month plan

Unlimited carrier makes the total cost of BlackBerry ownership more affordable than a cup of coffee, litre of gas or public transit fare

TORONTO, Sept. 19, 2011 /CNW/ - Staying true to its promise to find smart, new ways to significantly bring down the cost of wireless, Mobilicity today revealed that it will launch its best mobile phone deal to date on Wednesday - a Free BlackBerry Curve 3G smartphone with the purchase of a 12-month $55 Multi-Month plan.

For only $469.99 - the equivalent of $1.29 a day - the special gift-with-purchase promotion delivers instant savings of $299.99 (the current price of the BlackBerry smartphone) and packs unprecedented value. The plan comes with a year of unlimited local talk, unlimited text and picture messaging, unlimited data, unlimited global text messaging, unlimited Canadian and U.S. long distance, voicemail, caller ID, call waiting, call forwarding, 3-way calling, plus the popular BlackBerry Internet Service (BIS).

"To anyone who's always dreamed of getting a BlackBerry but couldn't afford or justify the total cost of ownership, we want you to know that with Mobilicity the world of BlackBerry is at your doorstep," said Chief Customer Officer Anthony Booth.

To help give added context to the high value of the offer, he cited several nominal everyday expenses that are more expensive than the $1.29 daily cost delivered by Mobilicity's new BlackBerry smartphone offer:

  • Tim Hortons small coffee - $1.30
  • Litre of regular unleaded gas in Vancouver - $1.36
  • Fitness club membership -- $1.56/day (based on monthly membership)
  • Vancouver Sky Train - $2.66/day (based on monthly Fare Card)
  • Subway 6" Classic Sub - $3.49
  • Toronto Transit Commission (TTC) - $3.65/day (based on 12-month Metro Pass)

Booth added, "With Mobilicity, you can spend less on your total daily BlackBerry usage than on your morning coffee. Getting a year of BlackBerry service for $1.29 a day? Now that's smart," he added referencing the company's new tagline.

Availability
The 12-month $55 Multi-Month plan with Free BlackBerry Curve 3G smartphone will be available starting September 21st at Mobilicity stores across Canada and at mobilicity.ca for a limited time, while supplies last for new activations.

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the cost of wireless with unlimited talk, text and data plans, affordable North American coverage, plus popular handsets and smartphones - without locking customers into contracts or charging extra or hidden fees. Everything Mobilicity does adds up to a better wireless experience, not an expensive one. NOW THAT'S SMART.

Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

SOURCE Mobilicity

For further information:

For more information, images or interviews, please contact:
Robert Kirsic
Coordinator, Public Relations
Mobilicity
robert.kirsic@mobilicity.ca

Sheryl Steinberg
Director, Corporate Affairs
Mobilicity
647-70-PRESS
media@mobilicity.ca

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