Mobilicity says "April Fools" to news of charging extra fee

Unlimited carrier says DAFT is bogus
but ironically so are the real wireless fees Canadians pay

TORONTO, April 1 /CNW/ - In response to news earlier today that Mobilicity would introduce the wireless industry's first Data Access Fee/Tax (DAFT), the rising new carrier put an end to any concern that it would make consumers pay another unnecessary extra wireless fee.

"Don't be daft," said Vice President, Marketing, Sara Moore. "If there's news about Mobilicity introducing an unnecessary fee, it can only mean one thing - April Fools!"

Moore added, "Unlike the Big Three carriers we call 'Robelus', it isn't in our DNA to charge crazy fees like the System Access Fee (SAF) or the Government Regulatory Recovery Fee (GRRF). In fact, we think those types of fees are offensive to Canadians who have to foot the bill. That's why Mobilicity customers never find extra fees or surprises on their bills. The price of their plan is the price they pay."

Mobilicity's unlimited plans start at just $25/month with the option to add unlimited data for $10 a month - giving customers the ability to access the Internet to check email, surf the web and visit social networking sites for the equivalent of an average 33 cents a day - without the risk of getting an expensive bill for using more data than is included in their plan.

Earlier today, it was revealed that Mobilicity would tomorrow introduce the DAFT and join the SAF and GRRF as another unnecessary extra fee in Canada's wireless marketplace.

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides nationwide coverage with unlimited coverage areas to make wireless communications more affordable and easier to use. Mobilicity's pay-in-advance unlimited talk, text and data plans ensure 100 percent bill certainty - without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. In 2010, Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

SOURCE Mobilicity

For further information:

For more information, images or interviews, please contact:
Sheryl Steinberg
Director, Communications & PR
Mobilicity
647-70-PRESS
media@mobilicity.ca

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