Mobilicity names Anthony Booth Chief Customer Officer

Veteran sales & marketing executive joins growing
wireless company approaching its one-year anniversary

TORONTO, April 26 /CNW/ - As it nears its one-year anniversary and focuses on the future, Mobilicity is pleased to announce that Anthony Booth has joined its executive management team as Chief Customer Officer.

As CCO, Mr. Booth oversees Mobilicity's sales and marketing operations. His focus includes brand development, as well as expanding the company's national distribution network of Mobilicity retail stores and an expansive network of dealer partners.

"Anthony brings significant leadership and strategic insight to Mobilicity with an impressive 20-year career helping develop some of the world's foremost brands," said Dave Dobbin, president and CEO of Mobilicity. "As wireless telecommunications continues to evolve and change, Anthony will play a key role in unleashing and maximizing the power of the Mobilicity brand."

Prior to joining the rising wireless carrier, Mr. Booth spent almost 11 years at Mars Canada. For the last three years, he was General Manager of the Food Division, including overall P/L and all Demand and Supply functions. He also served as Vice President of Marketing of the company's food portfolio, Vice President of Pan American Trade Strategy and Director of Sales-Grocery Channel, among other key titles.

Earlier in his career, Mr. Booth worked at Procter & Gamble in Canada and the U.S. for almost a decade. With a focus on the packaged goods giant's sales and business development, he held a variety of postings, including National Category Manager, National Account Manager and Project Manager of the Global Sales Research & Innovation Team.

"The opportunity to join a trailblazing organization with as much potential as Mobilicity comes once in a lifetime," Mr. Booth said. "I'm thrilled to be part of the Mobilicity team and working in an industry with an incredible amount of excitement and growth ahead."

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides nationwide coverage with unlimited coverage areas to make wireless communications more affordable and easier to use. Mobilicity's pay-in-advance unlimited talk, text and data plans ensure 100 percent bill certainty - without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

SOURCE Mobilicity

For further information:

For more information, images or interviews, please contact:

Sheryl Steinberg
Director, Communications & PR
Mobilicity
647-70-PRESS
media@mobilicity.ca

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