Mobilicity marks arrival of sleek BlackBerry® Bold™ 9900 with three free months of BlackBerry® Internet Service

Canada's smart mobile carrier enhances smartphone line-up with high-performance, next-generation BlackBerry smartphone

TORONTO, Sept. 29, 2011 /CNW/ - Mobilicity today announced the addition of the sleek, new BlackBerry® Bold™ 9900 smartphone to provide its growing number of unlimited data customers with enhanced BlackBerry® performance, faster browsing and powerful communications, multimedia and productivity tools.

Mobilicity also announced a special promotion that gives customers three free months of BlackBerry® Internet Service (BIS) when they purchase the new BlackBerry Bold 9900 smartphone and activate on a monthly rate plan of $35 or higher.

Sporting a stylish, brushed stainless steel frame, the BlackBerry Bold 9900 smartphone is the thinnest BlackBerry® smartphone to date (only 10.5 mm) and combines the popular BlackBerry keyboard functionality with a brilliant touch display for users looking for the best of both worlds.

The new BlackBerry Bold 9900 smartphone is built on a new performance-driven platform powered by the BlackBerry® 7 operating system and designed to deliver the ultimate in communications, multimedia and productivity for users around the world., Delivering enhanced web browsing up to 40% faster than BlackBerry® 6 based smartphones and up to 100% faster than BlackBerry® 5 based smartphones*, Liquid Graphics™ technology, voice-activated universal search, the ability to manage personal and professional content separately with BlackBerry® Balance and a variety of personal and productivity apps.

The new BlackBerry Bold smartphone also incorporates a high-performance 1.2 GHz processor, brilliant high-resolution display with superior responsive touch interface, 8GB onboard memory a 5.0 megapixel camera and built-in support for Near Field Communications (NFC), which enables users to pair accessories or read SmartPoster tags with a simple tap.

To provide Mobilicity customers with a enjoyable and convenient social networking experience, the BlackBerry Bold 9900 includes the newest release of BBM™ (BlackBerry® Messenger) which extends the real-time BBM experience to a range of other apps and enables users to interact with friends from within the app and consolidates updates from media and podcasts in one consolidated view.

Today's announcement reinforces Mobilicity's commitment to continue providing Canadian mobile consumers with a wide range of popular smartphones that enable them to take advantage of Mobilicity's unlimited data offering, which can be added onto any of its monthly plans for only $10.

Pricing and availability
The BlackBerry Bold 9900 is priced at $549.99 and is available at Mobilicity stores across Canada and at mobilicity.ca. Mobilicity's free BIS promotion is available for a limited time for new activations on Mobilicity plans (excluding Multi-Month and Family plans) priced $35/month or higher.

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the cost of wireless with unlimited talk, text and data plans, affordable North American coverage, plus popular handsets and smartphones - without locking customers into contracts or charging extra or hidden fees. Everything Mobilicity does adds up to a better wireless experience, not an expensive one. NOW THAT'S SMART.

Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

* Requires BlackBerry 7 OS. Testing was performed by RIM in July 2011 and measured average page load speeds using pre-release BlackBerry 7 software.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

SOURCE Mobilicity

For further information:

For more information, images or interviews, please contact:
Robert Kirsic
Coordinator, Public Relations
Mobilicity
robert.kirsic@mobilicity.ca

Sheryl Steinberg
Director, Corporate Affairs
Mobilicity
647-70-PRESS
media@mobilicity.ca

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