Carrier heads into pre-holiday season with $100 trade-in credit plus environmentally friendly handset recycling program
TORONTO, Nov. 1, 2011 /CNW/ - Mobilicity today marked the launch of its
handset recycling program with a lucrative new way for customers of
other carriers to upgrade their mobile phones and switch onto
Mobilicity's affordable, unlimited talk, text and data network.
Wireless consumers will receive a $100 trade-in credit when they switch
to Mobilicity and recycle their previously used handsets through Mobilicity's recycling
"We're giving the 78% of Canadians who don't recycle their mobile
devices 101 green reasons to switch to Mobilicity," said Chief Customer
Officer Anthony Booth. "Not only will we recycle your old handset in an
environmentally responsible manner but we'll give you a $100 credit for
bringing your number and old device to Mobilicity. It's a win-win."
Mobilicity is a participant in Recycle My Cell, the national recycling
program for mobile devices designed to raise awareness of recycling and
keep handsets from entering Canada's landfills. The program is run by
the Canadian Wireless Telecommunications Association (CWTA), of which
Mobilicity is a member.
Trade-in credit details
Mobilicity's trade-in credit is available at Mobilicity stores across
Canada to new customers who transfer their number to Mobilicity from
another mobile provider for a limited time. To receive the $100
trade-in credit, customers must switch their number to Mobilicity and bring in their used handset (must power-on). New customers who switch
their numbers over to Mobilicity without recycling handsets will
receive a $50 credit.
About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the
cost of wireless with unlimited talk, text and data plans, affordable
North American coverage, plus popular handsets and smartphones -
without locking customers into contracts or charging extra or hidden
fees. Everything Mobilicity does adds up to a better wireless
experience, not an expensive one. NOW THAT'S SMART.
Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE
Wireless), the company is led by Obelysk, a diversified Canadian
holding company, and Quadrangle Capital Partners, a global investor in
the telecommunications and media sectors. Mobilicity was named one of
Canada's Top 25 Up and Coming Information & Communication Technology
start-ups in 2010 by the Branham Group Inc. Further information about
Mobilicity can be found at www.mobilicity.ca.
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