Founding customers speak to the testament of new mobile carrier's value, network reliability and bright future
TORONTO, May 13 /CNW/ - Mobilicity will celebrate its first anniversary
this weekend; a year highlighted by five market launches, $215 million
of new financing, over 700 retail locations and thousands of Canadians
who choose the new carrier daily to bring down their cost of wireless
without sacrificing a quality mobile experience.
"Mobilicity has saved Canadian wireless consumers millions of dollars
over the past year and we'll save them millions more in the years to
come," said Mobilicity CEO Dave Dobbin. "It's amazing to think that
reducing wireless bills can help improve people's quality of life, but
Canadians have been paying outrageous rates for far too long with Big
As case in point, Dobbin pointed to a number of founding customers who
have been with the unlimited carrier since it launched in Toronto, last
Constructing a better wireless deal: Roger Angeles joined Mobilicity after going without a mobile phone for
a year because he couldn't afford the $600 monthly bills he would get
on his $45 plan. The 24-year-old construction worker had to pay a
penalty to cancel the remainder of his two-year contract with a Big
Three carrier, but says the 200 daytime minutes in his plan weren't
enough. He was also unknowingly racking up data charges. He bought a
Mobilicity flip phone, signed up for the unlimited $35 plan and started
using his flip phone like he would a flat-rate landline. "I used the
phone all day and I didn't go over (my plan). That was it for me. I'll
never have to worry about a $600 bill again."
Happy to say hello: Facilities Manager Kacey-Ann Baptiste's mobile phone used to be so
expensive, she stopped answering calls halfway through her billing
cycle because she used up all the included voice minutes on her basic
talk plan. Baptiste, 25, says her $50 plan usually ended up costing her
$70 to $80 a month. After hearing about Mobilicity through a friend,
she signed up for its $35 unlimited talk and text service, which
included province-wide calling, along with a host of premium calling
features. "I can answer any call now - even if I don't know the number
(of the caller). I can afford to say 'hello'," Baptiste says. "I even
called my cousin in Ottawa for 30 minutes. It was a freedom I never had
Bread-winner: Former Australia resident Vineet Sharma couldn't find an affordable
wireless plan in Canada until he found Mobilicity. With no local credit
history, he had been refused service on a Big Three carrier's post-paid
plan and was offered a more expensive pre-paid plan. "They were going
to charge me $30 a month for nothing."
He ended up getting a job as a sales analyst using his Mobilicity
smartphone to schedule interviews while getting settled in Toronto.
Now, he enjoys unlimited talk, text and data service, using his Android
smartphone to check email and social networking sites, like Facebook,
LinkedIn and Twitter daily. "I get updates whenever I have time. I also
check the news to see what's happening around the world."
July 2008 - Toronto Raptors' and XM Satellite Radio Canada founder John Bitove
creates DAVE Wireless. Company spends $243 million for advanced
August 2009 - Hires global network leader Ericsson to build 3.5G network.
February 2009 - Introduces Mobilicity brand: a new kind of mobile carrier, based on
value and simplicity.
April 2010 - Named one of Canada's Top 25 Up and Coming Information &
Communication Technology companies.
May 2010 - Service debuts in Toronto.
November 2010 - Launches network in Vancouver, Edmonton and Ottawa.
December 2010 - Announces 50,000 new customers signed up during the first few weeks
April 2011 - Debuts Mobilicity Network Challenge in conjunction with Calgary
network launch. Over 40% of participants say there's no difference
between Mobilicity and Big Three networks, almost 50% prefer
Mobilicity. Company also secures $215 million of new financing to grow
and help more Canadians.
May 2011 - Celebrates one-year anniversary and the thousands of Canadians who,
every day, are choosing and saving money with Mobilicity.
About Mobilicity (DAVE Wireless)
Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides nationwide
coverage with unlimited coverage areas to make wireless communications
more affordable and easier to use. Mobilicity's pay-in-advance
unlimited talk, text and data plans ensure 100 percent bill certainty -
without contracts, credit checks or hidden charges. Formerly known as
Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the
company is led by Obelysk, a diversified Canadian holding company, and
Quadrangle Capital Partners, a global investor in the
telecommunications and media sectors. Mobilicity was named one of
Canada's Top 25 Up and Coming Information & Communication Technology
start-ups in 2010 by the Branham Group Inc. Further information about
Mobilicity can be found at www.mobilicity.ca.
For further information:
For more information, images or interviews, please contact: Sheryl Steinberg