World Preview at Mobile World Congress
PARIS, Feb. 10 /CNW/ - Mobile Tag, leader in 2D and 1D barcode marketing
solutions has extended its range of services, now offering a universal
platform which integrates NFC TAG management.
Intended to complete its offering of solutions which allow 'Quick
Access' to mobile information, Mobile Tag has dedicated over 2 years to
developing a redirection platform for NFC TAG. This solution will
enable businesses, operators and agencies to manage the NFC tags used
in their different communication campaigns.
The platform allows the configuration and referencing of tags just as
easily as with 2D and 1D barcodes. Today's system enables the user to:
Link products via 1D (EAN, UPC) barcodes with mobile content
Manage 2D barcode campaigns (QR-codes, Datamatrix, Flashcode, fotokody)
Link NFC tags to mobile content managed by a single platform
The Mobile Tag Universal Platform allows users to manage the complete
range of codes including 2D (QR-Codes, Datamatrix, flashcode,
Fotokody), 1D (EAN, UPC) and now NFC tags.
This dedicated mobile marketing tool simplifies campaign management and
is able to deliver access or usage statistics via an accurate and
high-performance CRM system.
In addition to the new platform, Mobile Tag has also developed an NFC
reader which is already compatible with Google's NEXUS S and is
available on Android Market.
This functionality is already integrated with the universal reader and
can be found on the latest mobile handsets due for release in the
The mobiletag application for Android is compatible with NFC tags and
will soon be available on all platforms!
The company will present this new product, as well as its new solution
at Mobile World Congress in Barcelona.
About Mobile Tag
Mobile Tag is the market leader in marketing solutions and technologies
for reading and redirecting information from barcodes via a
mobile-handset. In 2006, the company launched mobiletag, an embedded
software application that allows phones to read 2D barcodes, otherwise
known as tags, simply by using the phone's camera. Mobile Tag developed
the software to create quick access to external content.
Mobile Tag received an investment of 4M Euros from venture capitalists
Alven Capital as well as long-term shareholders XAnge Private Equity
and IDF Capital in October 2008. The capital raised enabled Mobile Tag
to pursue a strategy of international growth in the 2D, 1D and NFC
barcode sector. Already a partner of the major European mobile phone
network operators, Mobile Tag receives many invitations to collaborate
with international operators and advertisers in both Europe and the
Mobile Tag: Paris, Minsk, Atlanta.
For further information please visit: http://www.mobiletag.com
SOURCE Mobile Tag
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