PARIS, Feb. 15 /CNW/ - Mobile Tag, leader in 2D and 1D barcode marketing
solutions, is announcing that it has successfully raised a new round of
financing of 6.6 million Euros.
The new funding round was lead by S.E.B. Ventures (Skandinaviska
Enskilda Banken Venture Capital) alongside the company's historic
venture investors, XAnge Private Equity and Alven Capital. This capital
raise will allow Mobile Tag to strengthen its position in the US market
as well as further consolidate its European position and develop both
its range of marketing services as well as its sales teams.
Founded in 2006 by Domenico Surace, Mobile Tag employs 55 people in
France and the USA.
Mobile Tag develops mobile marketing solutions allowing access to
digital content using a mobile handset to scan 2D barcodes (QR-codes,
Datamatrix, Flashcode, Fotokody), 1D barcodes found on packaging (EAN,
UPC), as well as via NFC tags.
Mobile Tag also offers solutions providing 'Quick Access' to mobile
content - generating and increasing mobile phone usage. Mobile Tag's
packaged solutions simplify the creation and management of mobile
marketing campaigns and can deliver access and usage statistics via an
accurate and high-performance CRM system.
Companies, advertisers, brands and agencies alike are attracted to these
direct marketing tools which allow a superior level of interaction with
prospects or clients.
There is excellent potential for growth in mobile marketing - key
advertisers are present in this buoyant market. Mobile Tag's solutions
are adapted to businesses of all sizes, from top advertisers to
"We are convinced that this fundraising operation will affirm Mobile
Tag's position as a leader and increase both its commercial and
technical influence," concluded Domenico Surace, CEO Mobile Tag.
"We're delighted to make this investment in Mobile Tag and believe
MobileTag's technology and above all, its management platform, will be
very attractive for operators, advertisers and direct marketers. We're
looking forward to helping this company achieve its international
aspirations." Frank Kelcz, SEB's appointed board-member for MobileTag
"Since its inception, Mobile Tag, has innovated in the emerging field of
Mobile marketing services. We look forward to seeing Mobile Tag's
evolution as it continues to develop new ways for brands, retailers and
consumers to interact using mobile technology," adds Nicolas Rose,
Partner at XAnge Private Equity.
Nicolas Celier, Partner at Alven Capital, states that: "In 2008 we had
already backed this innovative concept. Given Mobile Tag's results and
its development of Flashcodes, we had no hesitation in renewing our
About SEB Venture Capital
SEB Venture Capital was established in 1995 and is part of the SEB
Group. With a multistage evergreen fund of approximately 240 million
Euros, the fund has currently 37 investments in the technology and
healthcare sectors, and has achieved 45 exits since inception. SEB is a
North European financial group serving some 400,000 corporate customers
and institutions and five million private individuals.
Read more about SEB at http://www.sebgroup.com
About Alven Capital
Alven Capital is a venture capital fund, managing EUR 150M, mostly for
institutional investors. Alven Capital invests in high growth companies
in the media, services, and information technology sectors. Alven
Capital has already invested in 40 European companies, including
Qosmos, E-Blink, Bi-Sam, Prowebce, MonShowroom.com, myfab.com, Aquarelle, Liligo, Wanimo, Splendia, SeLoger.com, Webhelp, Newsweb, Companeo, Metaboli, etc.
About XAnge Private Equity
Backed by leading European corporates and financial institutions, XAnge
is a unique private equity firm, subsidiary of La Banque Postale, one
of the largest retail banks in France and fully owned by La Poste. As
of today, XAnge has 340 million in assets under management. With an
international team of seasoned professionals based in Paris and Munich,
XAnge actively supports leading venture and growth companies in Europe,
with a strong focus on technology.
About Mobile Tag
Mobile Tag is the market leader in marketing solutions for 2D, 1D and
NFC. In 2006, the company launched mobiletag, an embedded software
application that allows phones to read 2D barcodes, otherwise known as
tags, simply by using the phone's camera. Mobile Tag developed the
software to create quick access to external content.
SOURCE Mobile Tag
For further information:
please visit: http://www.mobiletag.com. Company Financial Advisors, Michael Quinn and Andy Monroe of Q Advisors LLC, http://www.qllc.com. SEB Venture Capital: Press Contacts, Frank Kelcz - T: +44(0)2072464353, Frank.Kelcz@seb.co.uk; Alven Capital: Press Contacts, Kable Communication Finance - kable-cf.com; Laetitia Maccioni - T: +33(0)1-44-50-54-71, firstname.lastname@example.org; Mobile Tag: Press Contacts Christian-Francois VIALA, T: +33(0)1-45-27-33-35, email@example.com; XANGE Private Equity: Press Contacts, Michele Brischoux and Nadege Chapelin - H&B Communication, T: +33(0)1-58-18-32-45, firstname.lastname@example.org