Innovative online search tools bring modern approach to traditional
OTTAWA, May 24, 2011 /CNW/ - The Canadian Centre for Child Protection wants families of missing children to know that they don't have to
search alone. On the eve of International Missing Children's Day, the
Canadian Centre is launching MissingKids.ca - Canada's national missing children resource centre.
MissingKids.ca complements the important work of law enforcement by
offering families additional resources to help find their missing
children. The service provides a central place for families to register
their missing child to request support from a trained caseworker, as
well as critical educational information to help prevent children from
"Today's launch of MissingKids.ca signals an important step forward in
the effort to find children who have tragically gone missing," said the
Hon. Rob Nicholson, M.P. for Niagara Falls, Minister of Justice and
Attorney General of Canada. "Our Government is committed to doing our
part and will continue to work with our partners to keep our nation's
children - our most valuable treasures - safe and free from harm."
Using new technologies, MissingKids.ca uses innovative online search
tools that bring a modern approach to the traditional way of searching
for lost or missing children. From the online registration process to
the use of social media and wireless technologies, the service helps
parents understand and leverage these helpful tools to locate their
missing children. The Canadian public can also sign up to receive
missing child alerts so individuals may become a part of the search for
the nation's missing children.
"We live in a different world today than the one we lived in just five
short years ago. New technology and social media tools have not only
profoundly changed the way we live and interact with one another, but
they have created new opportunities in the search for missing
children," said Lianna McDonald, Executive Director of the Canadian
Centre for Child Protection. "MissingKids.ca will provide a national
voice on missing children issues and a coordinated approach in the
search for missing children. It will capitalize on new technology and
coordinate prompt, efficient dissemination of public alerts."
This past March marked the 20th anniversary of the disappearance of Michael Dunahee, who was four years
old when he disappeared from a Victoria, BC sports field on March 24,
1991. His mom Crystal said the MissingKids.ca program will bring new
hope to searching families.
"Twenty years is a long time to be searching, but with MissingKids.ca -
we have renewed hope of receiving new information to help us find
Michael," said Crystal Dunahee. "Any time families can access new
resources to assist them in locating their child gives them reason to
be hopeful and optimistic."
The establishment of MissingKids.ca capitalizes on the support and
knowledge of the private and public sector. "Without the contributions
of our partners, the creation of this new resource would not have been
possible," said McDonald. "We are indebted to the Government of
Canada, CIBC, CWTA, Google and Lifetouch for helping us search for
Canada's missing children."
Similar to the Canadian Centre's relationship with the country's Child
Exploitation Units through its Cybertip.ca program, MissingKids.ca will also work in partnership with Canada's law
enforcement agencies and other stakeholders in the search for missing
children. "The safety and security of Canadian families is a top
priority of law enforcement everywhere, and when a child goes missing
there is nothing more important than their safe return. MissingKids.ca
will be a valuable resource to families and a strong support to law
enforcement in the search for missing children," said RCMP
Superintendent John Bilinski, Officer-in-charge of the National Child
Exploitation Coordination Centre (NCECC).
MissingKids.ca will also help communities know what to do should a child
go missing. The site provides a downloadable community response plan
which provides a step-by-step guide to help coordinate search efforts.
"We fully support this important and necessary program. All Canadians
should care about missing children and all Canadians can take action,"
said Assembly of First Nations National Chief Shawn A-in-Chut Atleo.
Assembly of Manitoba Chiefs Grand Chief Ron Evans added, "Too often our
children are going missing and communities desperately need access to
key services to bring them home. We are proud of our partnership in the
development of MissingKids.ca."
MissingKids.ca is proud to work in collaboration with Enfant-Retour
Québec to provide missing children's services to residents of
Québec. Enfant-Retour will partner to provide case management services
to searching parents/guardians from this province and will work in
collaboration with MissingKids.ca caseworkers on other cases across
Canada when needed. "Enfant-Retour Québec is proud to partner with the
Canadian Centre for Child Protection in this unprecedented initiative,"
said Pina Arcamone, Director General, Enfant-Retour Québec. "A missing
child is everyone's responsibility and it is so crucial to work in
partnership. By sharing our expertise, knowledge and excellent
resources, we will greatly enhance our chances of recovering missing
children and at the same time support the families throughout their
MissingKids.ca is made possible thanks in part to the support of the
Government of Canada, and the generous support of our MissingKids.ca
Founding Partners: CIBC, the Canadian Wireless Telecommunications
Association, Google and Lifetouch.
About the Canadian Centre for Child Protection:
The Canadian Centre for Child Protection is a charitable organization
dedicated to the personal safety of all children. Our goal is to reduce
child victimization by providing programs and services to Canadians. We
do this through public awareness activities, our personal safety
education program (kidsintheknow.ca), our national tipline to report online sexual abuse of children (Cybertip.ca), our program to help organizations prevent child sexual abuse (commit2kids.ca), and our new national missing children resource centre (MissingKids.ca).
SOURCE CANADIAN WIRELESS TELECOMMUNICATIONS ASSOCIATION
For further information:
| Tish Best, Director of Communications, Canadian Centre for Child Protection |
| Office: (204) 945-6020 || Cell: (204) 250-7992 |
| Email: firstname.lastname@example.org |