MONTREAL, Sept. 14, 2011 /CNW Telbec/ - Along with the economic benefits
it generates, the mineral industry is part of our daily environment and
plays a key role in our regions and cities, and in our history. It is
in this context that Minalliance is launching a series of online videos
illustrating the reality of mining as experienced in the field by the
men and women who have taken their industry and their community's
development to heart.
"These testimonials are a highly effective way to raise awareness of the
mineral industry," said Claudine Renauld, executive director of
Minalliance. "The series focuses on the depth and diversity of Quebec
expertise. The comments we have collected reflect the passion and
determination of the people in the industry who strive to make it a
source of pride for all Quebeckers."
In the videos, Minalliance presents an informative showcase of the
mineral industry from every angle, involving professionals and workers
from throughout the sector. The series also presents accounts by
observers and partners who speak about their perceptions and
expectations of the industry. "Their remarks shed light on a sector
that plays an important role in our lives for many reasons, some of
which we are not aware of," Ms. Renauld added.
"The industry has changed considerably in recent decades when it comes
to its environmental practices and community relations. We hope to
share our vision of the industry's future and thereby pursue our role
of educating and informing the general public," concluded Ms. Renauld.
The series will focus on the importance of the mining industry, on
environmental issues, on site restoration, on social acceptance of
projects and on the basics of operating a mine. The first three
releases will showcase the restoration of the Solbec mine site in
Stratford in the Eastern Townships region, a partnership between
Goldcorp and the Crees of Northern Quebec for Project Éléonore, and a
testimonial from the mayor of Rouyn-Noranda on the city's collaborative
approach to working with mining companies. Weekly updates will be
introduced until mid-December. They are available on the Minalliance
Minalliance is an organization that brings together the Quebec Mineral
Exploration Association (AEMQ) and the Quebec Mining Association (AMQ),
as well as companies involved in mining exploration, operation and
services, equipment suppliers and financial institutions. Minalliance's
mandate is to raise public awareness of the mineral industry and
highlight its contribution to the growth of Quebec and its regions,
integrating economic, social and environmental aspects.
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